Launch announcement

Podcast ads on Amazon DSP have expanded Amazon Audiences to self-service advertisers in the US. This launch gives advertisers the ability to reach audiences based on demographics (age range and gender) across all podcast supply, including Amazon owned and operated podcasts (Amazon Music and Wondery network of originals and partner shows).

Unlike other channels, podcasts offer intimate environments, built upon trust and authentic connection between listeners and hosts. Whether it’s true crime podcasts, comedy or historical series, podcasts listeners actively discover and listen to content that resonates with their interests and passions, making them highly engaged audiences. Previously, advertisers who ran podcast ad campaigns through Amazon DSP relied on contextual signals, such as top genres and categories, to reach relevant audiences. Now, we’re expanding to include a pre-curated, exclusive catalog of Amazon Audiences, so advertisers can reach the right audiences based on demographics relevant to specific campaign goals. Amazon Audiences for podcasts are powered by machine learning models to help advertisers deliver their messages to relevant listeners across all podcast supply.

• North America: United States

• Amazon Audiences are automatically available for selection within the podcast line item set up on Amazon DSP for self-service advertisers in the US.

• Amazon DSP