What’s new with Amazon Ads
Stay up to date with the latest releases from Amazon Ads. Here we’ll publish announcements for new products, features and updates for Amazon Ads solutions as they're released.

Featured updates

Sponsored Products launches expanded product targeting
26 October 2022
Expand your product targets to other closely related items with a single click.

Retain access to Amazon Audiences as ad addressability evolves
26 October 2022
Amazon Audiences now take into account a variety of new signals so you can reach more users who express the interests and behaviours relevant to your business goals.

Amazon Marketing Cloud now supports flexible ads and shopping analytics (beta)
15 August 2022
Improve cross-channel marketing efforts through anonymized advertising and shopping insights.
All updates
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