Launch announcement
Hours of day now available for schedule-based budget rules
30 November 2023
What’s launched?
We’ve added hours of day for schedule-based budget rules for sponsored ads campaigns. Now you can set up budget rules that increase budget at specific times of day. This is in addition to specific days of the week and specific date ranges currently offered as schedules for budget rules.
Budget rule creation page in console
Why is it important?
You can now support campaign budget coverage at specific times of the day by setting up budget rules with hours of day granularity. You can also utilize new hourly performance reporting to find the times of day that your campaigns are performing best, and set rules for those time periods to help boost performance.
Where is the feature available?
- North America: United States, Canada
- Europe: United Kingdom
- Asia Pacific: India, Japan
Who can use it?
- Sponsored ads advertisers
Where do I access it?
Budget rules help you plan budget changes in advance so you can spend less time making manual adjustments. Advertisers can use budget rules to reduce the likelihood of campaigns running out of budget, especially during peak days, times or holiday events. You can set up budget rules with hours of day schedules using the Amazon Ads console or the Amazon Ads API.
You spoke, we listened
This launch or feature update is as a result of advertiser driven feedback