Bulksheets now provides ASIN eligibility status for Sponsored Products

21 June 2022

What launched?

The bulk operations tool now allows customers to easily retrieve the latest ASIN eligibility status at scale by downloading a bulk spreadsheet in the bulk operations page in the Amazon Ads console. Within the bulk spreadsheet, you will find the latest eligibility status of the advertised ASINs, as well as the reasons why an ASIN might be ineligible to serve. This feature is currently only available to Sponsored Products campaigns.

Why is it important?

Without this information, it can be difficult to understand why your ad might be getting fewer clicks than expected. For example, a product might become ineligible after you create the ad, or a product might have gone out of stock, resulting in missed sales and wasted time on ASIN troubleshooting. Having ASIN eligibility statuses in bulksheets can help you make more informed decisions when optimizing campaigns, and provides even greater parity with the API when using bulksheets.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Turkey
  • Middle East: Saudi Arabia, United Arab Emirates
  • Asia Pacific: Australia, India, Japan

Who can use it?

  • Vendors
  • Sellers

Where do I access it?

  • Advertising console