Sponsored Brands video creative

Use Sponsored Brands video creatives to increase visibility and drive brand awareness in desktop and mobile shopping results on Amazon. Target shoppers through keywords, categories and products, and allow them to easily access your Brand Stores or Product Detail Pages through cost-per-click ads. Sponsored Brands video ads can also be displayed within detail pages, providing even more opportunities for customers to discover your brand.

A. Product details
The primary product image and associated product information from the detail page are automatically displayed.
B. Video
The video will play automatically when 50% of pixels are on-screen.
C. Mute toggle button
The mute toggle button is overlaid in the lower right-hand corner of the video and controls audio playback. By default, videos always start without audio. Customers can enable audio by tapping on this button. If it is a silent video or there is no audio the mute toggle will not be displayed.
D. Custom brand logo
A clear easy to read custom brand logo makes a lasting impression
E. Headline text
Add custom text to communicate your brands value
F. Call to action (CTA)
This lets shoppers know an action is required to see your brand store on Amazon

• Make a great first impression. – Showcase your product or something interesting within the first few seconds to catch the shopper’s attention. Get creative and highlight what makes your brand and product stand out, and how it addresses the needs, or improves the lives of customers. Wait until later in the video to include your brand name and logo.
• Keep your video brief, easy to understand and straight to the point. – Remember that the goal of the video is not to provide all the details about the product, but rather to create a sense of excitement and curiosity that will drive viewers to your product or Stores page for more information.
• Invest in video. – Use stunning, clear and easy to understand visuals to capture your audience’s attention and inspire them to learn more about your product and brand. A polished, high-quality, professionally-produced video is an effective way to convey the quality of your product and instill trust in your brand.
• Build brand identity. – To make your video stand out, ensure it aligns with your brand identity by using consistent visuals, colours, designs and style throughout the video, and include an “end card” prominently displaying your brand name and logo.

• Save time: it is recommended to review Amazon Ads Policies page before launching your campaign. This can help you ensure that your ad is ready for Sponsored Brands video.
• Featured language: Make sure your videos match the language of the marketplace they are being shown in. For example, videos for English speaking locales should have English on-screen text or English voiceover, and videos for the Italian marketplace should be in Italian with Italian on-screen text or Italian voiceover. If you sell in more than one marketplace, consider adding subtitles or creating different versions of the video tailored to each marketplace where your products are available.
• Letterboxing or pillarboxing: avoid using videos with horizontal or vertical black, colour or blurred bars
• Video safe area: avoid placing text and other important information in the lower right corner of the video. See our safe area template