IMDb ad production timelines account for the number of working days it will take to produce an ad unit. Ad production timelines include all typical phases of an ad life cycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
* All timelines begin when design assets are received and approved by IMDb
* All timelines end when the ad unit is live on IMDb properties.
If building a third-party served ad, please follow the guidelines provided by your publisher.
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will affect launch dates.