Video builder

Video builder is no longer available

After December 31, 2025, video builder will no longer be available to Amazon Ads customers. Advertisers in the U.S., CA, MX, U.K., DE, FR, IT, ES, and IN can use Video Generator, another Amazon Ads tool for creating high-quality video ads.

Build with Video Generator

Frequently asked
questions, answered

What was video builder?

Video builder enabled advertisers to create videos for their Sponsored Brands and display ad campaigns using a set of templates. It was available to advertisers in 21 marketplaces.

What happened to video builder?

Amazon Ads has launched Video Generator, a simple-to-use creative tool that enables businesses of all sizes to easily create high-quality video ads within minutes. As Video Generator’s capabilities exceed those of video builder, video builder is no longer available after December 31, 2025.

What happens to existing video builder creative assets?

Advertisers can continue using creative assets from video builder that are saved to their Asset Library prior to December 31, 2025. After this date, advertisers will not be able to edit, save, or access creative assets in video builder.

What is the alternative to video builder?

The alternative to video builder is Video Generator, a simple-to-use creative tool that enables businesses of all sizes to easily create high-quality video ads within minutes.