Brand Innovation Lab
Build brand affinity with bespoke campaigns
Unlock the power of Amazon for your brand with our global team of strategists, creatives, and technologists. We collaborate with brands and agencies to help solve strategic brand challenges with pioneering campaigns that offer unprecedented access to Amazon’s broad canvas of brands, including Prime Video, Twitch, Alexa, Fire TV, and more.
How does Brand Innovation Lab work?
We dive deep to understand your brand and see the ways your customers engage across Amazon. These insights inform our ideation and the bespoke campaigns we produce. And if we think up something that doesn’t exist, we build it.
Benefits of Brand Innovation Lab
Strategic brand storytelling
After gaining a deep understanding of your brand and audience, we use first-party insights to connect with your customers at the right time with the right message.
Innovation across Amazon
Our campaigns engage Amazon customers, unlocking new experiences across Prime Video, Twitch, Alexa, Amazon Music, Fire devices, and more.
Buzz-generating work
Our innovative campaigns create buzz within the advertising industry and beyond through viral moments like the Cheetos Duster and award recognition from Cannes Lions International Festival of Creativity, The One Show, and the Effie Awards.
Brand Innovation Lab examples and case studies
FAQs
Brands can work with Brand Innovation Lab, whether or not they sell products on Amazon. Programs require working with an ad consultant and are subject to a required minimum spend.
The time of production depends on complexity and scope, and can range from several weeks to several months.
Yes. You do not need to sell on Amazon to work with our team. We’ve created solutions for auto manufacturers, movie launches, and financial services.