Check out the NBA on Prime schedule
Check out the schedule for the NBA on Prime’s first year, along with information about how the league will come to life on Prime Video.
Live sports on Prime
Sports fandom lives here
A closer look at the Prime Sports audience
The live sports audience is spending more on Amazon3
Amazon shoppers that watch live sports on Prime Video:
Ordered
3.1x
more than the average Amazon shopper 1
Spent
2.3x
more than the average Amazon shopper 1
Thursday Night Football
Prime Video’s flagship live sports property kicks off the NFL weekend, bringing fans an enhanced viewing experience and expert analysis from legendary voices and fresh-off-the-field players all season long. In 2025-26, Thursday Night Football on Prime delivered the most-viewed season in the 20-year history of TNF and the exclusive Wild Card game delivered the most-streamed game in NFL history.
Delivering audiences at scale, averaging
15.3M
viewers (P2+ & based on AMA), a 16% increase vs. 2024.2
The most-watched season in TNF franchise’s 20-year history.
Reaching younger audiences, carrying a median age of nearly
7
years younger than the median age of linear NFL viewers.3
Engaging with a leaned-in audience that is
+52%
more likely to take action by searching for brands advertised on TNF than brands or products advertised to linear NFL audiences.4
Prime Video Sports Programming
The NFL week kicks off on Prime Video
17 Games
Including Black Friday and an exclusive Wild Card Playoff game
Available in the US.
NWSL Friday Nights
27 Matches
Including the Challenge Cup Kickoff & a Quarterfinal Playoff Match.
Available in the US and Canada.
Season-long NBA coverage
Regular and postseason games
Including a Black Friday tentpole and Conference Finals in 6 of 11 years (starting ’27)
Available globally.5
The flag drops Memorial Day Weekend
5 NASCAR cup series races
Practice and qualifying races in the first half of the season
Available in the US.
Exclusive national streaming partner
Regular and postseason games
Including the Commissioner’s Cup Championship, & WNBA Finals in 3 of 11 years (starting in ’28)
Available globally.5
Prime Video Sports Originals
The home for entertaining sports storytelling; from widely appealing stories that attract casual fans, to in-depth stories that allow super fans to deepen their fandom.
Exclusive local coverage
Available to customers in select areas.
Coverage of Boxing, Mixed Martial Arts, Basketball, and Pickleball
Premier sports across the globe
NHL in Canada, UEFA Champions League soccer in the UK, Germany, and Italy, Wimbledon in Germany and Austria, Roland Garros tennis in France, and much more.
Get off the sidelines and into the game
Discover how your brand can become part of the water cooler moments that happen on Prime Video
Sources:
1 Amazon 1p, US, 1/1/25 - 12/15/25
2 2025 Nielsen Big Data+Panel, previous years Nielsen panel-only
3 Amazon 1p, US, 1/1/25 - 12/15/25
4 EDO, based on average Google search rate, 2025 TNF regular season
5 Nielsen, Live+SD. 9/12/24 – 12/26/24. Based on P2+ AMA.