Amazon Ads again named “Publisher of the Year” at the MMA SMARTIES Awards 2023 in India
November 01, 2023 | By Samarth Kammari, marketing manager
For the second consecutive year, MMA Global has named Amazon Ads the “Publisher of the Year” at the SMARTIES Awards in India for 2023. The annual awards honor leaders, brands, agencies, and tech providers who are using technology to pioneer new approaches in modern marketing, with a focus on highlighting outstanding innovation and creativity resulting in significant business impact.
Amazon Ads also won 10 other awards across eight categories, including:
- Product and/or Service Launch
- Audio / Voice / Sonic Branding, Programmatic
- Data Insights / Contextual Marketing, Customer Journey Marketing – Lead Generation
- CRM, Live (Streaming) E-commerce, O2O
- New Retail
- Innovative & New Tech Sales Channels
- Integrated Ecommerce Innovation
These industry recognitions reflect how Amazon Ads works more broadly to continually serve brands and customers in India, including through research and thought leadership. For example, Amazon Ads recently conducted a study in partnership with Nielsen on offline shopping behavior in India, covering more than 2,600 respondents across 16 cities and towns.
“We are humbled to have again been recognized by the digital marketing community in India for our work,” said Vijay Iyer, director-large customer sales at Amazon Ads India. “As an organization, we aim to continually improve our ad solutions for the benefit of our diverse, international customer base, including by drawing on their feedback.”