Businesses using rapid retail analytics can gain additional insights into client campaigns to help better understand hourly sales by ordered units, ordered revenue, and individual ASINs. This helps enhance automated strategies, better understand peak purchase hours, and optimize bids and budgets in accordance with these new insights.
In Q1 2023, Acorn-i was able to help Naturediet improve their Amazon Ads campaign efficiency and optimize performance outcomes for total retail sales using rapid retail analytics. They observed a 27% increase in return on advertising spend (ROAS) during the rapid retail analytics test period, compared to Q4 2022. Additionally, they saw a considerable reduction in time spent, creating campaign optimizations through tool optimizations informed by rapid retail analytics, reducing operational time spent by 90%.
“Rapid retail analytics has helped Acorn-i develop enhanced measurement, reporting and optimization solutions for advertisers, resulting in improved operational efficiencies and performance uplifts,” says Ross Caveille, co-founder of Acorn-i. “With this new information available, we can help advertisers make smarter decisions.”