Introducing Media Rating Council’s viewability standard in attribution

As part of our ongoing efforts to provide advertisers with better and more actionable reporting, we have changed our approach for view-through conversion attribution to use the Media Rating Council's (MRC) viewability standard.

Effective January 1, 2019, only viewable impressions based on the MRC standard (50% of pixels in view for at least 1 second) are eligible to be credited towards a conversion. With advertisers continuing to adopt the MRC standard, this change will enable straightforward evaluation of campaign results.

Sign in to manage your Amazon Advertising campaigns.