Introducing Media Rating Council’s viewability standard in attribution

JANUARY 2, 2019

As part of our ongoing efforts to provide advertisers with better and more actionable reporting, we have changed our approach for view-through conversion attribution to use the Media Rating Council's (MRC) viewability standard.

Effective January 1, 2019, only viewable impressions based on the MRC standard (50% of pixels in view for at least 1 second) are eligible to be credited towards a conversion. With advertisers continuing to adopt the MRC standard, this change will enable straightforward evaluation of campaign results.