Sarah Iooss has always worked in the vanguard of new technology, media, and the future of entertainment. At Viacom, throughout the 2010s, she worked in leadership roles across brands like VH1 and MTV to help them connect with audiences on emerging social networks. This eventually led her to the world of livestreaming at Twitch where she leads the sales team for the Americas and works with brands to connect with creative, passionate communities through live entertainment that spans gaming, podcasts, cooking, comedy, music, and much more.
For Iooss, the connective tissue across new media—whether it’s social media, a news startup, or livestreaming—has always been storytelling. Iooss, who majored in English and creative writing in college, has always used the power of language to help customers understand the value of spaces like Twitch. “The thing that stays the same is meeting the needs of customers,” Iooss says. “When you’re working on something that’s less known to the buyer, there’s more storytelling that’s needed. Which is probably why I love it so much. I love telling the story of Twitch.”
Throughout her career, Iooss has understood the value of storytelling and why it’s important for brands and leaders to embrace what makes them unique. Looking ahead to 2023, Iooss shares the best career advice she’s ever received, the trends she sees in livestreaming this year, and the Twitch creators she’s watching right now.