Advertising and the EU General Data Protection Regulation

MARCH 19TH, 2018

In 2016, the European Commission adopted the new General Data Protection Regulation (GDPR). The GDPR is designed to harmonize laws across Europe that govern the security and protection of personal data, including personal data used in advertising. Amazon’s longstanding commitment to privacy and data security is consistent with the objectives of applicable data protection laws, including the GDPR. For more about how Amazon’s advertising services comply with the requirements of GDPR, visit the links below: