Become an Amazon Ads expert with four courses tailored to partners of all roles and experience levels

Are you a partner looking for relevant training courses for your role? The Amazon Ads learning console now offers four new role-based learning plans designed to help you build relevant advertising skills and validate those skills with Amazon Ads Certifications. Partners can choose from learning plans for partner fundamentals, digital ad strategists, retail media specialists, and advertising technologists. These learning plans are all free and self-paced, and can be followed in part or in full, with no required prerequisites.

Any partner looking to get started with Amazon Ads should follow the partner fundamentals learning plan. This plan focuses on Amazon Ads foundational topics to help partners build general knowledge about Amazon Ads solutions, including display advertising, sponsored advertising, brand building, and the relationship between advertising and Amazon retail programs.

Partner learners looking to go beyond the fundamentals can choose among learning plans for digital ad strategists, retail media specialists, and advertising technologists.

The digital ad strategist learning plan is intended for digital strategists, media buyers, and media planners who are interested in learning more about how to use Amazon Ads to support business objectives. This plan covers sponsored ads, brand building, demand-side platform (DSP), and video ads, as well as how to better understand success metrics.

The retail media specialist learning plan is intended for retail media specialists who do hands-on work with Amazon Ads solutions, especially for campaigns, e-commerce, and media. Follow this plan to learn how to execute advertising strategies and successfully set up campaigns, including with sponsored ads, retail, Amazon DSP, and video ads. This plan will also focus on teaching skills to analyze and optimize campaigns to achieve business objectives.

The advertising technologist learning plan is intended for ad tech developers who build and manage tools to support Amazon Ads solutions, including integrations engineers, advertising analysts, and marketing developers. Partners can follow this plan to learn more about how to work with Amazon Ads APIs to support business goals. This plan covers sponsored ads, retail DSP, and API, as well as measurement tools such as Amazon Marketing Cloud and Amazon Ad Server.