6 tips to optimize your Store for mobile
Test on a mobile device
To test out your Stores experience:
1. Click Preview > Share Preview in Store builder.
Use the custom mobile layout option
Example of a custom mobile layout:
Make sure content appears in the right order
Mobile screens are narrower and designed for faster scrolling, which means that the order and layout of content is not exactly the same for your Store on desktop and mobile. Mobile Stores use a left-to-right row prioritization for the order of content. See below for an example.
Check your Store on a mobile device to confirm that content is appearing in the right order.
Optimize your header image
Even with custom mobile layout, you can only use a single image for your header. The header image is 3000 pixels wide on desktop and is automatically reduced to half (1500 pixels) on mobile. This dynamic resizing shrinks all graphic elements within the header, including text.
Because of this, please keep in mind the following:
- Try limiting the number of products on a header to three. The more products you use in the header, the more cluttered it will look on mobile.
- The copy in the header should be less than 30 characters so you can increase the size of the text to be legible on mobile and desktop versions without overwhelming the header. For this we recommend a minimum font size of 100pt Arial regular font or equivalent.
Choose an effective call-to-action (CTA) placement
Research has shown readers typically read top to bottom, scanning left to right. Keeping this flow in mind can help you choose an effective placement for your call-to-action (CTA) button on mobile.
Consider the importance of above-the-fold elements, which are the parts of the Store page that are viewable before scrolling down. If a CTA is placed at the bottom of a vertical tile, it is unlikely to appear above the fold, making it less visible to customers.
CTAs on mobile should also have decent spacing around them, or “breathing room,” so it's easy for customers to find and click on it. Having limited space for a CTA can cause it to merge with its surroundings and lose hierarchy and visibility.
Provide alternatives to menu navigation
The navigation menu on a Store appears differently on desktop than on mobile. On desktop, shoppers see multiple tabs along the navigation bar. On mobile, shoppers see a single drop-down menu. See the images below for a comparison.
This is an important factor to consider when it comes to highlighting your top categories or tabs on a Store. Putting those top pages in the menu is one good strategy, but you can also use image or text tiles to create an additional way to navigate your Store. Adding these tiles at the top of your Store, along with a strong CTA, ensures shoppers can find your most important content even if they don’t expand the drop-down menu.
1Amazon internal data, WW, 2020.