AMAZON ADS
PARTNER AWARDS

Flywheel helped Logitech break through a saturated gaming peripherals market where consumer attention was disjointed, and previous lower-funnel strategies had reached their limit. To drive incremental reach and engagement among both core and emerging gamer segments, Flywheel implemented a fully integrated, Amazon-centric strategy. They combined Twitch Streaming TV for awareness, Amazon DSP for consideration, and Sponsored Ads for conversion, while using Amazon Marketing Cloud and Flexible Shopping Insights to validate the incremental impact of their multi-touchpoint approach. This comprehensive strategy helped Logitech strengthen their position in the gaming category, with audiences exposed to both Twitch and Sponsored Ads showing significantly higher purchase rates.

Pacvue transformed Duracell's Super Bowl moment into a powerful full-funnel success story on Amazon. With Duracell launching their new "Built Different" campaign featuring the Duracell Scientist character and Power Boost ingredients, they needed to drive mass awareness during a non-holiday period while proving their premium value proposition. Pacvue created a seamless connection between national media and Amazon's retail ecosystem, using Amazon Publisher Services for sports-focused inventory, custom Brand Store experiences featuring Tom Brady, and sophisticated AMC audience remarketing. By integrating Super Bowl media with Amazon's full suite of advertising solutions and optimizing in real-time through Amazon Marketing Stream, Pacvue helped Duracell achieve significant growth in ordered revenue and category share.

Xnurta helped Wuffes, a new entrant in the competitive pet supplement category, overcome the challenge of standing out alongside well-established brands with strong customer loyalty. To break through in this high-consideration space, Xnurta developed a sophisticated full-funnel strategy powered by Amazon Marketing Cloud insights. They created a insights-driven approach combining Streaming TV, online video, and display advertising with strategic retargeting, while using AMC's SQL-based audience tools to identify and engage high-value customers. By integrating upper-funnel awareness campaigns with targeted mid-funnel engagement and conversion-focused retargeting, Xnurta helped Wuffes transform from a category newcomer into a top 10 leader.

Adbrew and Toucan helped Nutrigums overcome the challenge of standing out in the crowded £300M+ gummy vitamins market, where established brands and retailer private labels dominated visibility. With new-to-brand share stagnating and Subscribe & Save adoption lagging, they implemented a comprehensive full-funnel strategy that aligned Amazon DSP and Sponsored Ads solutions across the customer journey. They created benefit-led creative campaigns timed to customers' 28-day repurchase cycle, while using Amazon Marketing Cloud insights to optimize budget allocation and creative sequencing. By connecting upper-funnel awareness building with strategic remarketing and conversion campaigns, Adbrew amd Toucan helped Nutrigums achieve significant growth in new-to-brand orders and Subscribe & Save adoption, even during Q4 periods.

OMNIFOX GmbH and Perpetua Labs Inc. helped bett1.de unlock new growth in a saturated mattress category where traditional performance tactics had reached their limit. With no new product launches planned, they needed to transition from traditional CTV to a full-funnel approach within Amazon Ads. The partners shifted upper-funnel investment into Streaming TV channels—including Prime Video, Fire TV, Twitch, and online video—while using Amazon DSP for remarketing and restructuring Sponsored Ads for conversion. Through Amazon Marketing Cloud insights and close collaboration with Amazon, they created a comprehensive strategy that connected brand building with performance marketing. This approach helped bett1.de achieve substantial increases in ad-attributed sales and branded searches while strengthening their organic visibility.

OpenMind helped Nescafé Dolce Gusto overcome marketing obstacles in the portioned coffee market, where price sensitivity and compatible pod brands threatened their premium position. To justify their price premium and reinforce their 'coffee shop at home' credentials, OpenMind created an always-on strategy that connected with quality-seeking coffee lovers throughout their journey. They combined emotionally engaging brand videos on Prime Video and Freevee with Amazon DSP remarketing and Sponsored Ads, while using Amazon Marketing Cloud to create custom audiences. By moving beyond traditional siloed approaches to deliver a holistic customer experience, OpenMind helped Nescafé Dolce Gusto achieve their highest ever share of portioned coffee on Amazon, along with significant growth in brand search and sales.

Flywheel and OMD helped Philips Sonicare break through category indifference and transform oral care from a routine transaction into a culturally relevant conversation. By partnering with Kate McKinnon to create the character of Susan Toothbrush, they brought humor and relatability to a traditionally functional category. Through creative storytelling across Amazon DSP, Streaming TV ads, and Sponsored Brands video, they aligned with consumers who were upgrading other aspects of their lives. This multi-channel approach helped Sonicare shift from a purely functional brand to an aspirational one. Their bold strategy not only drove significant gains in brand awareness and consideration but also earned national media recognition.

Global Overview helped Renzo's, a children's vitamin brand, stand out in a commoditized market dominated by taste-focused messaging and deep-pocketed brands. Instead of focusing on functional benefits, they created the "Do What You Dream" narrative, positioning better nutrition as the foundation for children's limitless potential. Through a three-tiered messaging framework addressing different parent mindsets, Global Overview leveraged Prime Video ads, Amazon DSP, and Sponsored Brands to help Renzo's transform a routine purchase into an aspirational choice about unlocking children's dreams. This innovative storytelling approach, which spanned from inspirational video content to integrated Brand Store experiences, allowed Renzo's to create emotional connections with millennial parents while driving both awareness and conversions.

Jellyfish helped BISSELL transform beyond their functional cleaning products image to showcase their deep commitment to animal welfare. With the groundbreaking "From Cart to Care" campaign launched on World Animal Day, they took the unprecedented step of pausing Amazon storefront sales to encourage direct charitable donations. Through powerful visual storytelling using Streaming TV ads, Fire TV, and Sponsored Brands video, Jellyfish helped BISSELL create emotional connections with audiences while reframing the brand as one that actively cares for pets, not just cleans up after them. This innovative approach, supported by a custom-built Brand Store experience, turned a traditionally commercial moment into a meaningful demonstration of BISSELL's values.

GROOVE.inc helped ASIA SYMBOL JAPAN TRADING transform Paper One from an unknown imported copy paper into a trusted brand with a compelling story to share. In a market where copy paper was typically chosen based on size or price alone, they needed to overcome Japanese consumers' hesitation toward imported products and build trust in Paper One's quality and environmental credentials. Through Sponsored Brands, Sponsored Brand video, and Brand Store experiences, GROOVE.inc created a narrative that highlighted both the brand's commitment to sustainable production through responsible forest management and its superior performance in daily use. By combining environmental messaging with practical quality assurance across multiple touchpoints, they helped Paper One evolve from a price-focused commodity into a preferred choice with strong brand recall.

Hiveminds Innovative Market Solutions helped Axis Max Life Insurance navigate the complex challenge of merging two well-established brands—Max Life Insurance and Axis Bank—into a unified identity. To overcome potential confusion and maintain customer trust, they created a compelling narrative around "Double Bharosa" (Double Trust), emphasizing how the merger amplified the strengths of both legacy institutions. Through emotionally led storytelling featuring a well-known, relatable family, Hiveminds brought this concept to life through Amazon DSP, online video ads, and Streaming TV, adapting content for different regional languages to deepen cultural relevance. By leveraging custom audiences and sequential messaging across Amazon's brand-building solutions, their approach not only ensured a smooth brand transition but also built emotional connections with both existing and new customers in the typically low-engagement insurance category.

Xnurta helped UGREEN overcome their utilitarian image in Japan's saturated electronics accessories market by creating an emotional connection with Gen Z and Millennial gamers. Through a strategic partnership with Genshin Impact, they transformed UGREEN from a functional charging products brand into one that authentically connects with gaming culture. By understanding the overlaps between UGREEN customers and gaming audiences, Xnurta developed fan-first storytelling that brought gaming aesthetics to life across multiple touchpoints. This culturally relevant approach not only shifted brand perception but also helped UGREEN become an integral part of the gaming lifestyle rather than just a tool for it.

Intentwise helped Lavazza North America transform their Fall Prime Day strategy from sustainable growth to performance-driven success during a critical business pivot. Through a sophisticated three-phase approach, they combined Amazon Marketing Cloud for shopper behavior insights with Rapid Retail Analytics for hourly optimization. Their strategy progressed from pre-event brand storytelling using Sponsored Brand video to highlight Lavazza's Italian heritage, through peak-period conversion tactics with Sponsored Products, and into post-event engagement introducing new product categories. Using Amazon Marketing Stream for real-time insights, they optimized budget allocation during high-converting windows, particularly for single-serve capsules. This approach helped Lavazza achieve significant growth in new-to-brand orders while maintaining strong return on ad spend across all phases.

Tinuiti helped illy overcome stagnant market share and declining brand consideration in the highly aggressive coffee category during Q4. After strategic testing in Q2 to justify upper-funnel investment, they developed a comprehensive three-phase approach combining Streaming TV and Prime Video ads for awareness with targeted remarketing through Amazon DSP and Sponsored Ads for conversion. Their strategy focused on growing brand consideration while maximizing new customer acquisition during key seasonal moments, from International Coffee Day through the winter holiday shopping period. Through this balanced approach to brand building and performance marketing, Tinuiti helped illy achieve the #1 Best Seller badge in ground coffee for the first time while significantly growing new-to-brand customers.

Xnurta helped Heybike transform a seasonal downturn into a growth opportunity during Q4, when e-bike demand typically drops by over 50%. As a DTC-first brand facing record-high ad costs and intense prices, they needed a strategy beyond discounting. Through a three-phase approach, they combined emotional storytelling for pre-event awareness, performance formats during peak periods, and gifting narratives post-event. Using Amazon Marketing Cloud insights to identify promising segments like family and female riders, they created targeted messaging across Amazon DSP and video solutions. This strategic approach helped Heybike maintain sales momentum during traditionally slow periods while protecting margins and reaching new audiences.

Hector helped Noise Wearables navigate a highly in-demand consumer electronics category during a crucial festive period, where maintaining visibility and driving new customer acquisition posed significant challenges. Through a full-funnel, insights-led approach, they created a strategy that maximized impact across pre-event, peak, and post-event phases. By combining Amazon Marketing Cloud insights with Marketing Stream insights and their proprietary automation platform, they optimized keyword share of voice, applied real-time performance rules, and implemented strategic dayparting. This innovative mix of Amazon Ads solutions and custom technology allowed them to stay agile, capturing peak demand while building long-term value. Their approach included using Amazon DSP for both awareness and remarketing, ensuring they reached new customers while maximizing efficiency.

Nuvoretail helped Uppercase, a challenger brand in the travel and lifestyle segment, scale customer acquisition and build brand recall during Amazon's Great Indian Festival. Facing intense demand from legacy luggage brands and volatile costs per click, they developed a full-funnel strategy that maximized both immediate sales and long-term growth. By combining Amazon DSP for upper-funnel discovery with Sponsored Ads for conversion, they activated in-market and lifestyle audiences pre-event while using strategic remarketing post-event. Through Amazon Marketing Cloud insights, they optimized budgets and audience strategies in real-time, focusing on key signals like gifting intent, student travel, and vacation planning. This insights-led approach helped Uppercase transform peak-period traffic into sustained momentum while climbing platform rankings.

SellerCircle helped Born Good overcome other well-known brands during a crowded seasonal period by transforming fragmented customer journeys into a cohesive strategy. Through a carefully phased approach spanning pre-event awareness, peak conversion, and post-event retention, they created seamless pathways from discovery to loyalty. Using Amazon DSP for precise audience engagement alongside Sponsored Products, Sponsored Brands, and Sponsored Display ads, they adapted their strategy to seasonal shopper behaviors. By leveraging Amazon Marketing Cloud insights for real-time optimization and dynamic budget adjustments during high-traffic periods, SellerCircle helped Born Good balance immediate sales goals with long-term brand growth. This innovative approach not only drove significant increases in brand awareness and revenue but also established a foundation for future seasonal success.

Channel Bakers helped Roborock transform an extended 12-day Black Friday/Cyber Monday period from a challenge into an opportunity to claim market leadership in their category. Instead of relying solely on event activation, they developed a pre-event testing strategy using Amazon Marketing Cloud insights to identify high-potential audiences and optimize their approach. By combining video, Amazon DSP, and Sponsored Ads in a full-funnel framework, they created seamless pathways from awareness through conversion. This insights-led strategy helped Roborock break into the top tier of market share, significantly growing new-to-brand customers while strengthening their position. Through proactive execution and continuous optimization, they helped a challenger brand not only navigate a complex seasonal event but emerge as the category leader.

Global Overview helped Moddelo overcome significant category decline during peak fireplace season through a progressive activation strategy. Rather than launching all advertising tools simultaneously, they implemented a three-phase approach: optimizing foundation efficiency, activating upper-funnel expansion through Amazon DSP and Prime Video ads, and maximizing momentum through sophisticated remarketing. Through Amazon Marketing Cloud insights, they discovered how different solutions worked synergistically, enabling confident budget allocation decisions. Their creative consistency across all touchpoints ensured cohesive brand storytelling, while strategic audience targeting helped them expand reach beyond traditional category shoppers. Despite electric fireplace category traffic declining significantly year-over-year, this systematic approach helped Moddelo achieve substantial growth during their compressed peak season while securing increased investment for future campaigns.

Openmind helped Nestlé Nesquik regain visibility during Black Friday/Cyber Monday through a strategic three-phase approach. In the pre-event phase, they drove awareness through Prime Video and Twitch, while during peak periods they maximized conversions with Sponsored Ads and homepage takeovers. Post-event, they re-engaged non-converters using Amazon Marketing Cloud-generated remarketing audiences. Through AMC insights about the impact of upper-funnel formats on conversions, they created an optimized investment strategy across all phases. By balancing brand building with performance marketing, they helped Nesquik achieve record-breaking share of voice and significant growth in brand searches, establishing a stronger position against a similar brand while attracting new Gen Z customers.

Acadia helped BODi, a new entrant in the protein category, grow their presence against established players without relying on unlimited budgets. They implemented a full-funnel "Funnel Handoff" strategy, using Amazon Marketing Cloud to orchestrate distinct roles across ad types. Through online video and display ads for awareness, Sponsored Brands for consideration, and strategic remarketing through Amazon DSP, they reached fitness-focused audiences while maintaining profitability. By leveraging AMC custom audiences and incrementality testing to optimize their approach, Acadia helped BODi grow from a 0.1% market share to become a significant challenger in the protein blends category.

Global Overview helped Ultima Replenisher, a smaller electrolyte brand, market effectively against category leaders with significantly larger market share and advertising budgets. Through Prime Video ads with distinctive storytelling and innovative audience strategies using Amazon Marketing Cloud, they differentiated Ultima from other performance-heavy messaging while identifying new customer segments. By combining strategic upper-funnel advertising through Amazon DSP with innovative audience targeting and Sponsored Ads optimization, Global Overview helped Ultima punch above its weight in a highly utilized category. This approach not only drove significant year-over-year growth in new-to-brand traffic but also demonstrated advertising strength during challenging market conditions.

Skai helped WaterWipes, a premium baby wipes brand, challenge billion-dollar category incumbents and aggressive private labels by transforming budget constraints into advantages. They developed a strategic approach centered around Prime Day 2024, leveraging Sponsored Products with precise bid optimization, Amazon DSP for coordinated campaigns, and sophisticated audience segmentation through Amazon Marketing Cloud. By focusing their Prime Day offers on their category-leading product and using AMC insights to create distinct retargeting pools, Skai helped WaterWipes catapult into Amazon's top 100 searches during the event. This strategy not only drove immediate sales but also built long-term value through increased Subscribe & Save subscriptions and re-engagement of lapsed customers.

Adbrew helped Bold Care overcome established brands in India's culturally sensitive sexual wellness market, where legacy brands dominated through deep offline equity. Operating in a category with challenging cost metrics, they created a sophisticated strategy using Amazon Marketing Stream for hourly bid optimization, Amazon Marketing Cloud for cross-product opportunities, and strategic Sponsored Ads campaigns. By segmenting products into launch, growth, and mature stages—each with custom bid strategies—and implementing real-time optimization rules, they helped Bold Care grow their share of voice while maintaining profitability. Through strategic use of Sponsored Products, Sponsored Brands, and insights-driven remarketing, Adbrew helped Bold Care achieve significant growth in new-to-brand customers and ad-attributed sales.

Atom11 helped Carefoam break into the ergonomic pillow market, where five legacy brands controlled 65% of market share. With limited marketing budgets, they developed a three-pronged approach focusing on efficiency. Using Amazon Marketing Cloud for sequential audience building and lookalike audiences, they maximized customer reach while controlling costs. Through Amazon's AI Video generator, they created scalable video content with insights-backed messaging, while Amazon Marketing Stream insights helped optimize campaign timing around peak shopping hours. By combining Sponsored Products, Sponsored Brands video, and strategic remarketing, Atom11 helped Carefoam transform from a new entrant into a top-clicked brand.

RB2F helped Ace Blend advertise effectively in a market dominated by familiar names, where they faced the challenge of justifying premium pricing without mainstream awareness. Starting with just 1.8% market share in Magnesium and 0.3% in Omega Oils, they developed a strategy that amplified the brand's unique product science and addressed consumer hesitation directly. Through strategic use of Sponsored Products and Sponsored Brands with educational video content, they captured high-intent keyword traffic while leveraging their Brand Store to consistently communicate Ace Blend's patented formula and premium positioning. By identifying gaps in other brand strategies and focusing on long-tail, high-intent keywords, RB2F helped Ace Blend transform from a newcomer into a credible, formulation-led alternative.

Altura Group helped OMNI, a plant-based challenger, redefine the UK's meat-dominated pet food category through purpose-driven innovation. Entering one of Amazon's most in-demand verticals with no organic ranking or brand recognition, they needed to achieve rapid growth while building customer loyalty. Through strategic use of Sponsored Brand video for awareness, Amazon DSP for remarketing, and targeted Sponsored Ads campaigns, they focused on capturing high-intent demand while defending branded visibility. Their connected strategy treated every touchpoint—from search to Subscribe & Save—as part of a unified system to drive both acquisition and retention. By understanding customer behavior and continuously optimizing their approach, Altura Group helped OMNI transform from obscurity into a significant challenger against legacy leaders.

MinsterFB helped Histallay, a new entrant in the allergy relief category, challenge a dominant market leader who held over 60 percent market share. Starting with no prior Amazon presence or customer awareness, they developed an intent-led strategy that prioritized efficiency over conventional funnel approaches. By combining Sponsored Ads for high-conversion moments with Amazon DSP to reach overlooked audience segments, and using Sponsored Brand Video during key phases, they strategically expanded their reach. Through Amazon Marketing Cloud insights and weather insights-guided spend pacing, MinsterFB helped Histallay transform from an unknown brand into a top 10 bestseller, even earning Amazon's Choice status for a key high-traffic search term.

Remazing helped Marvis, a design-led premium oral care brand, grow visibility and market share across Germany, the UK, France, and Spain while preserving its luxury identity against mass-market leaders like Colgate and Oral-B. Through Amazon Marketing Cloud insights, they identified the Whitening line as the most effective entry point for new customers, shaping their SKU prioritization and media strategy. By combining Sponsored Ads for high-intent traffic capture with Amazon DSP for awareness and remarketing, they reinforced Marvis' premium positioning through upgraded creatives, product detail pages, and curated Brand Store experiences. This strategic approach helped Marvis achieve bestseller status in multiple markets without compromising their luxury brand values through heavy discounting.

Adbrew helped Minimalist break through a performance plateau when Sponsored Ads spending hit its efficiency ceiling and core keywords faced rising costs. By combining Amazon Marketing Cloud insights with real-time optimization through Amazon Marketing Stream, they created a sophisticated full-funnel strategy. Their approach used AMC's Path to Purchase insights to restructure budgets, while layering in Amazon DSP to reach new audiences across Amazon and premium websites. Through strategic audience building and automated campaign rules, they helped Minimalist not only expand reach but also improve customer retention. This insights-driven methodology transformed Minimalist’s advertising efficiency while enabling sustainable growth against well-funded brands.

Amerge helped e.l.f. Cosmetics break through their growth plateau to become the #1 mass cosmetics brand on Amazon UK while significantly improving their position in Germany. By combining Amazon Marketing Cloud insights with their proprietary dashboard, they identified opportunities to reduce defensive spending and reach new customers more efficiently. Through strategic integration of Amazon DSP and Sponsored Ads, along with sophisticated negative targeting, they ensured advertising spend reached incremental audiences. This insights-driven approach helped them shift from top-of-search dominance to scalable growth, while using Amazon Ad Tag insights to avoid cannibalization of e.l.f Cosmetics D2C business. By optimizing based on full-funnel signals and category trends, they helped e.l.f. achieve substantial growth in both markets while improving return on ad spend.

MG OMD helped Intuit QuickBooks UK overcome plateauing conversion rates and limited reach in a market dominated by established accounting software providers. By combining their custom solution with Amazon Marketing Cloud insights, they created sophisticated audience segments focused on accounting solution seekers and brand switchers. Through strategic use of Amazon DSP and Performance+, they delivered tailored creative while optimizing bidding in real-time. This insights-driven approach helped QuickBooks reclaim their first-mover advantage by identifying high-potential customers and enabling immediate campaign adjustments. The strategy not only increased new subscriber acquisition but also improved efficiency across Amazon and premium websites, creating a scalable model that was later applied to other brands like Mailchimp.

Atom11 helped Gala, a leading home cleaning brand, overcome declining spin mop sales through innovative use of their Ask AI sales fluctuation analyzer. Despite increasing ad spend, Gala faced a significant drop in sales and considered deactivating top ASINs. Instead of making reactive bid changes, Atom11's AI solution analyzed over 15 metrics across advertising and retail insights, combining insights from Amazon Ads API and Selling Partner API to identify root causes. This comprehensive analysis revealed that performance drops stemmed from multiple factors, from pricing issues to creative effectiveness. By providing unified, actionable insights, their AI-powered approach helped Gala shift from short-term fixes to strategic adjustments across catalog, creative, and media.

Global Overview helped TheraTears, an ophthalmologist-developed dry eye drops brand, overcome intensifying demand through strategic implementation of Amazon's Brand+ AI solution. To advertise effectively against high-spending brands, they conducted rigorous A/B testing comparing Brand+ DSP Prospecting against traditional campaigns, using sophisticated Customer Group Holdout methodology to ensure accurate measurement. Through Brand+ deep neural network models and addressability capabilities, they identified high-intent prospects based on recency and frequency signals, enabling more precise targeting than traditional broad audience approaches. This systematic AI testing strategy not only generated significant improvements in new-to-brand purchases and overall efficiency but also created a scalable framework that Global Overview successfully expanded to other brands.

Trellis helped Dandy Blend overcome declining ad engagement by combining Amazon's AI Image Generator with proprietary AI-driven creative automation. Despite being a category leader with strong conversion rates, they faced dropping click-through rates and lacked an in-house creative team to quickly refresh ad content. Through their innovative approach, they used product insights and large language models to generate tailored prompts, producing multiple high-quality image variants for Sponsored Brands and Sponsored Display campaigns. This system transformed creative production from a weeks-long process into a streamlined workflow, enabling rapid testing of seasonal, lifestyle, and product-focused content. By using AI to align visuals with seasonal moments and shopper psychology, they helped Dandy Blend significantly improve engagement while dramatically reducing creative production time.

Amerge helped Adobe unlock Amazon's global stores as a scalable channel for subscription growth, successfully expanding from the US into Canada and Australia. By developing a sophisticated internationalization framework, they adapted their core strategy to vastly different market opportunities. Through strategic integration of Adobe's first-party insights with Amazon DSP, they precisely targeted net-new customers while excluding existing subscribers. Using Amazon Marketing Cloud journey insights and DSP forecasting tools, they created market-specific approaches that balanced global brand standards with local tactics. This insights-driven methodology helped Adobe acquire thousands of new subscribers across both established and emerging markets, proving Amazon's value as a vital growth channel.

Hofan helped Plaud launch a new voice-capturing hardware category across 13 Amazon marketplaces, building global recognition from scratch with limited resources. Through a repeatable international launch engine, they combined insight-driven country selection with localized creator-led messaging and a modular advertising approach. Using Amazon Marketing Cloud and their proprietary AI system, they tailored the mix of Sponsored Display, Sponsored Brands, and Sponsored Products to each market's unique characteristics. For example, they emphasized top-funnel education in Japan where consideration cycles were longer, while prioritizing Sponsored Products in Mexico where conversion behavior was faster. This insights-driven approach helped Plaud achieve top category rankings and significant market share across regions while maintaining efficient advertising costs.

Remazing helped Henkel Adhesives scale from their mature German market into Japan and Mexico, developing a modular strategy that addressed unique local challenges. By combining Sponsored Ads with Amazon DSP where available, they created market-specific approaches while maintaining global consistency. Using Amazon Marketing Cloud insights to track performance and optimize campaigns in real-time, they adapted creative content and media investments to local market dynamics. Through this balanced approach to global standardization and local customization, Remazing helped Henkel achieve significant year-over-year revenue growth while maintaining high new-to-brand revenue share across regions.

Adbrew created a transformative solution combining modular campaign automation with context-aware AI agents to solve advertisers' challenges with fragmented, manual workflows. Their platform integrates with Amazon Ads API and Marketing Stream to enable natural-language campaign launches, dynamic dayparting, and instant root cause analysis. Through vector embeddings and pre-aggregated analytics feeds, they deliver sophisticated targeting and sub-hourly optimizations while maintaining strategic control and transparency. This innovative system helped Digitek dramatically reduce campaign setup time while improving share of voice and maintaining strong return on ad spend. By combining flexible automation with purpose-built AI agents, Adbrew eliminated traditional trade-offs between speed, scale, and customization.

Gigi developed an innovative platform that unifies Amazon and direct-to-consumer insights through Amazon Marketing Cloud and AWS Clean Rooms, solving Beekeepers Naturals' challenge of real-time cross-channel measurement. Their solution integrates Shopify signals securely via Fivetran, enabling immediate insights and sophisticated audience building for Streaming TV campaigns. Through their unique Reach Curve API tool, they helped Beekeepers predict audience saturation and optimize spending efficiency before deployment. This comprehensive approach allowed the brand to understand the full impact of combining Streaming TV with Amazon DSP and Sponsored Ads, while proving performance beyond last-touch attribution.

Trellis developed a groundbreaking no-code solution that connects direct-to-consumer site signals directly with Amazon Marketing Cloud, solving a critical challenge for brands like Momofuku who struggled to activate first-party insights across Amazon Ads. Through their Shopify app and Amazon Ad Tag integration, they automated the flow of product views, cart events, and purchase insights into AMC without requiring engineering support. Their platform combines prebuilt AMC queries with dynamic bid multipliers and real-time updates via Amazon Marketing Stream, enabling sophisticated audience strategies in hours rather than weeks. This self-serve approach helped Momofuku achieve significant improvements in click-through and conversion rates while standardizing workflows for agencies managing multiple clients.