Amazon's advertising blog

The official blog for tips and information about Amazon Advertising.

New release: Promote Amazon deals with product display ads

Amazon Deals and Product Display Ads

June 30th, 2017 | Amazon Advertising

We’re announcing a new creative solution, specifically designed to advertise your limited-time deals to relevant shoppers at scale… (read more)

Com2us summon gamers with programmatic advertising


June 29th, 2017 | Sheryl Neutuch

Here is an example of how the mobile gaming app developer Com2us worked used Amazon’s programmatic advertising solution to grow awareness and installs for its new game, Summoners War… (read more)

Mobile advertising

June 20th, 2017 | Sheryl Neutuch

Take a look at this infographic to learn more about how people shop on mobile devices, and how Amazon’s programmatic advertising… (read more)

Securely improve cross-channel campaign performance with Advertiser Audiences

7 Optimization tips for Headline Search Ads

June 12th, 2017 | Amazon Advertising

With Advertiser Audiences, advertisers are able to anonymously match a list of their customers with Amazon shoppers… (read more)

7 Optimization tips for Headline Search Ads

7 Optimization tips for Headline Search Ads

May 15th, 2017 | Javier Irigoyen

As one of the advertising solutions offered through Amazon, these ads can be a useful tool… (read more)

Introducing Amazon Video Ads

Introducing Amazon Video Ads

March 9th, 2017 | Jamie Wells

We are excited about the release of a new out-stream video ad solution, Amazon Video Ads (AVA)… (read more)

An easier way to get started on Amazon Marketing Services

An Easier Way to Get Started on Amazon Marketing Services

February 23rd, 2017 | Amazon Advertising

Introducing AMS Step-by-Step Guidance, which walks users through the process of creating an ad campaign (read more)

3 opportunities to improve your Amazon Marketing Services (AMS) performance

3 opportunities to improve your Amazon Marketing Services (AMS) performance

February 15th, 2017 | Amazon Advertising

Optimization tips and opportunities to target when building AMS campaigns… (read more)

Smart Everything at CES 2017

Smart Everything at CES 2017

January 13th, 2017 | Amazon Advertising

The resounding trend at CES this year was smart everything – smart toothbrushes, smart stoves, smart trashcans, smart robots and even smart underwear… (read more)

Increase campaign performance with Dynamic eCommerce Ads

Increase campaign performance with Dynamic eCommerce Ads

January 5th, 2017 | Amazon Advertising

Learn how we’re delivering personalized advertising in the Amazon way and driving a 23% lift in purchase rate in the process. (read more)

Chatting with GhostBed

Chatting with Ghostbed

December 16th, 2016 | Amazon Advertising

To drive awareness among Amazon mattress shoppers and educate new audiences, GhostBed worked with AMG to deploy a campaign combining Amazon’s search and display solutions. (read more)

Johnnie Walker collaborates with Amazon Alexa to help customers

Johnnie Walker collaborates with Amazon Alexa to help customers

December 8th, 2016 | Kate Fetty

How do you bring whisky education to more than 1 million people? It’s a real challenge, and traditional methods alone don’t always work (read more)

Sponsored Products boosted holiday sales for Amazon sellers

November 21st, 2016 | Keri Andrews

To help shed some light on what to expect in 2016, we took a look at how ads performed for our advertisers during last year’s holiday rush (read more)

Consumer trends on Amazon during the holidays

November 15th, 2016 | Amazon Advertising

Video: Amazon is increasingly becoming a part of every customer journey both on and offline during the holidays (read more)

Amazon holiday season shopping and the power of video

Holiday Season Shopping and the Power of Video

October 25th, 2016 | Amazon Advertising

Infographic showing the power of video over the holiday season. (read more)

Elevate your brand presence on Amazon

Elevate your brand

October 10th, 2016 | Amazon Advertising

A question we often hear is ‘how do I drive more sales?’ While we have a range of advertising solutions to answer this question, we often respond by examining the… (read more)


Advertising tips: filtering

Running your first campaign on Amazon

October 3rd, 2016 | Amazon Advertising

Did you know that by typing “running” in the search bar above the Advertising Campaigns dashboard in AMS you can look at just the campaigns that are currently running? (read more)


Running your first campaign on Amazon

Running your first campaign on Amazon

September 28th, 2016 | Amazon Advertising

As we soak in the last days of summer outside, holiday planning is in full swing inside agencies and marketing departments around the globe… (read more)


Welcome to Amazon's advertising blog

Welcome to Amazon's Advertising Blog

September 28th, 2016 | Kate Fetty

At Amazon, we start with the customer and work backwards, and we’re always looking for ways to improve the customer experience. Our advertising… (read more)