Built on billions of observed shopping behaviors, Amazon audiences enables you to reach relevant shoppers with specific interests and behaviors. Extend your reach by adding your existing customers from your website, email, or segments from demand side platforms to your campaign strategy.
We can help you tailor your approach to reaching consumers at different levels of engagement with your brand – whether they’re actively researching your brand or not yet in market for your products, we deliver relevant creative and messaging at the right time across devices, the web, and mobile apps and sites to achieve your campaign goals.
Amazon Advertising Platform, the Amazon DSP, programmatically delivers ads across our owned-and-operated sites and apps, such as Amazon.com and IMDb, as well as across leading publishers’ sites through direct inventory from Amazon Publisher Services and the largest third-party exchanges.
Our audience and performance reports show the impact of your advertising throughout the customer journey – from ad exposure to action. This includes unique insights such as brand halo conversions, which help you understand how your campaigns drove results across your entire brand portfolio.