Lead generation

The Lead generation template is a Campaign Landing Page format that allows advertisers to showcase a single non-endemic offer so that they can drive leads to their website.

Page structure

A Lead generation page consists of the following components:

Lead generation wireframes

1. Hero
A Lead generation page must contain a hero image component providing the essential information about the offer or process.

2. Video Player (optional)
The hero component may contain one video.

3. Linked Image
The hero component must contain a linked image.

4. Text Block (optional)
A Lead generation page may contain a text block providing additional information about the offer.

5. Hero (optional)
A hero image component may be used to provide further information about the offer.

6. Video Player (optional)
The hero component may contain one video.

7. Linked Image
The hero component must contain a linked image.

8. Text Block (optional)
A Lead generation page may end with a text block proving information about terms and conditions of the offer.

Lead generation examples

Amazon

Amazon Prime

Default template structure illustrating Amazon Prime membership benefits

See the page

Fortuneo Banque

Fortuneo Banque

Bank offer (Amazon France)

See the page