Ad Specs and Policies

Our philosophy

We insist on the highest standards and present Amazon customers with timely, relevant, and beautiful advertising that enhances their shopping experience. These specs and policies explain how to create and evaluate ad experiences.

ADVERTISING PRODUCTS

Amazon Advertising Platform (AAP)

With AAP, advertisers can reach Amazon shoppers everywhere.

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Amazon eCommerce Ads

eCommerce Ads introduce Amazon features like Add to Cart and Customer Reviews into display ad units.

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Campaign Landing Pages

Showcase your products or offers with cross-platform landing pages on Amazon’s website & mobile apps.

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Non-Standard Media

Unique Amazon ad units that are closely integrated with the shopping experience.

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Amazon Mobile Shopping

Banner ad placements on Amazon’s Shopping Apps and the mobile version of Amazon.com.

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Fire Tablet with Special Offers

Our Fire Tablets with Special Offers provide a unique ad experience for customers.

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Fire TV

Engage customers with your brand through a featured ad placement at the top of the home screen.

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Kindle with Special Offers

Our Kindle reading devices with Special Offers provide a unique ad experience for customers.

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Standard Media

Standard sizes for desktop ad units.

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