Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Amazon Ads FAQ
Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.
What is Amazon Ads?
Amazon Ads offers a range of products and information to help achieve advertising goals for registered sellers, vendors, book vendors, Kindle Direct Publishing authors, app developers, and/or agencies. (Refer to each product’s page for eligibility criteria.) With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time.
Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
You can create a Store for free.
What kind of reports are available to help measure my return on investment?
Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.
With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.