Amazon Ads

Meet your customers wherever they are

Ready to meet audiences where they shop, read, listen, and watch? Learn how you can connect with customers in the places they love to be.

Drive sales with just a few clicks

Meet Sponsored Products

Help boost sales of individual products with a single click to conversion to take shoppers directly to your product detail page with Sponsored Products.

Sellers with a Sponsored Products campaign that ran for 12 months continuously saw on average 11.2% higher return on ad spend (ROAS), compared to their ROAS in the first month. 1

Learn the basics of Amazon Ads

Amazon Ads can help you achieve your marketing goals, whether that's building brand awareness, driving sales, or increasing customer loyalty. This guide will teach you the basics of digital advertising, how to set your goals, and choose the right ad solutions for your business.

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Don't sell on Amazon?

You can still advertise with us.

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Get $500 in ad credit to help reach Amazon shoppers.

Whether you sell pizzas, cars, or theater tickets; or you offer educational programs, home repairs, or fitness classes—all businesses can start using Sponsored Display today.

Not sure where to start?

Answer a few simple questions to get tailored recommendations designed exclusively for your business needs.

Learn more. Go further.

See how we can help your brand reach new heights.

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Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

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Want to help grow your business? Browse our library of free courses for all levels of advertisers.

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Take a deep dive into our courses, case studies, guides, and research to enhance your advertising strategy.

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As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

1 Amazon internal data, WW, 6/1/2019 – 7/30/2021

Amazon Ads FAQ

Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.

What is Amazon Ads?

Amazon Ads offers a range of products and information to help achieve advertising goals for registered sellers, vendors, book vendors, Kindle Direct Publishing authors, app developers, and/or agencies. (Refer to each product’s page for eligibility criteria.) With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time.

How does Amazon Ads work?

To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.

Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.

How much do Amazon Ads solutions cost?
  • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
  • The cost of display ad and video ad campaigns can vary depending on format and placement.
  • Audio ads are sold on a cost-per-mille basis.
  • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
  • You can create a Store for free.
What kind of reports are available to help measure my return on investment?

Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.

How do you optimize ads on Amazon?

Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our library of resources.

How do you sell books with Amazon Ads?

With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.