常见问题

We’re closely monitoring the developments of COVID-19 and its impact on our employees, customers, partners, and communities. We’ve created this resource to help answer some of your frequently asked questions.

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What are some of the changes Amazon has made due to COVID-19?

For a list of updates and what we’re doing to support our employees, partners, customers, and communities, please refer to The Amazon Blog: Day One.

I’m concerned about my inventory levels. Should I pause my sponsored ads campaigns?

In the US and EU, sellers can use the Restock Inventory page and Restock report in Seller Central to check which products are eligible for FBA replenishment. If you have a Vendor Manager, please reach out to them for more assistance.

Sponsored ads campaigns pause automatically if promoted items go out of stock—no action is needed on your part. Here’s more detailed information on how each product works in out-of-stock situations:

  • Sponsored Products ads are shown if the promoted product is also the featured offer on the product detail page. The ads will appear so long as that product can be purchased. If the
    product is out of stock and not the featured offer, the ads won’t display but will automatically resume when the product is back in stock and available for purchase.
  • Display ads automatically pause when the promoted products go out of stock. When the products are back in stock, your campaigns will automatically resume as long as they are still active.
  • For Sponsored Brands campaigns linking to a product list page with less than two in-stock products, the campaign will automatically pause. For campaigns linking to a Store, the campaign will continue to run regardless of inventory levels. With Stores, you can feature your full product selection in your own branded destination on Amazon, which may help you be less reliant on inventory levels of specific products in your catalog. Featured deals, best sellers, and recommended products content tiles will automatically hide out-of-stock products, as will product grid tiles using the automated option. For product grid tiles using the manual option, as well as full-size product tiles with the product detail option, you can select to have out-of-stock products hidden from your Store. Simply choose this option when editing specific pages or sections of your Store, then submit your Store for publishing for your changes to apply.
Should I take any action on my display, video, custom ads, or Amazon DSP campaigns if my inventory is low?

We recommend reaching out to your Amazon representative to discuss inventory levels and develop an action plan for your campaigns.

What happens if products in my Store go out of stock?

Stores offer various section and content tile types that display products and their information. This is how content tiles perform in out-of-stock situations:

  • Featured deals, best sellers, and recommended products tiles, which automatically source relevant products from your catalog to display in your Store, will hide out-of-stock products. Additionally, product grid tiles using the automated option will hide your out-of-stock products.
  • Product grid tiles using the manual option, as well as full-width product tiles with the product detail layout option, will continue displaying, but will exclude information such as price and Prime eligibility. Shoppers will be able to see the product images, click on the products, and go to their detail pages. With these tiles, you can also choose to manually suppress out-of-stock products from displaying. Simply choose this option when editing specific pages or sections of your Store, then submit your Store for publishing for your changes to apply.
What are my options for fulfilling products directly?

Sellers can use Merchant Fulfilled Network (MFN) to use their own resources to fulfill an Amazon order. You can find additional information here. Vendors can talk with their vendor managers about Direct Fulfillment.

Some of the products in my campaigns currently have longer delivery times. Do I need to make any changes to my campaigns?

If you have longer delivery times, here are some tips to optimize your campaign performance:

  • Sponsored Products: Select ‘dynamic bids - down only’ or ‘dynamic bids - up and down’, as these bidding strategies will take into account any changes in conversion rate and adjust your bid accordingly. Fixed bids will not adjust automatically—you will need to manually change them.
  • Sponsored Display: Bidding on Sponsored Display is dynamic, so bids adjust automatically taking into account the likelihood of conversion. You may reallocate budget towards products that are generating most sales.
  • Sponsored Brands: Evaluate which keyword and/or product targeting strategies are working for your business. You can increase bids for the strategies that are driving conversions, and reduce bids for strategies that are under-performing. Learn more about targeting strategies for your campaigns.
  • If your catalog includes digital products like books, music, or software, include ASINs for the digital formats of your products in your campaigns to help engage shoppers with items that are immediately available.
Are there keywords I shouldn’t use in my sponsored ads campaigns right now?

In response to COVID-19, we’ve restricted advertising at this time on keywords related to some protective equipment. You should continue to choose relevant keywords for your products.

How can I help manage my advertising cost of sales (ACOS) for my sponsored ads campaigns right now?

Monitor your ACOS to make sure it stays on track with your business goals. Here are some strategies that can help control your spend:

  • For Sponsored Products campaigns, use ‘dynamic bids - down only’ or ‘dynamic bids - up and down.’ When you select either of these bidding strategies, Amazon will automatically lower your bid in real time when your ad may be less likely to convert to a sale. We recommend using these strategies over fixed bids during this time.
  • For your Sponsored Products and Sponsored Brands campaigns, evaluate which keyword and/or product targeting strategies are working. As always, you can increase bids for the strategies that are driving conversions, and reduce bids for strategies that are under-performing. Learn more about targeting strategies for your campaigns.
  • With Sponsored Products and Sponsored Brands, you can use negative targeting to remove products that don’t drive clicks or sales.
How can I help manage my return on ad spend (ROAS) for my DSP campaigns right now?

Here are some things to keep in mind for managing DSP ROAS:

  • Automatic optimization adjusts your bids, budget allocations, and pacing based on changes in conversion rates and KPIs you’ve set.
  • Use the audience segmentation report to view performance by audience segment for a given campaign. You can add audiences that are driving conversions, and remove those that are under-performing.
  • Use the custom report template to review performance across various campaign and line item parameters such as inventory. You can use these insights to adjust your targeting settings accordingly.
Does Amazon Advertising offer other ways to help my business during this time?

If you’re a vendor or a seller enrolled in Amazon Brand Registry, you can use these free self-service products below to communicate your brand message and increase your connection with potential customers.

  • Stores: This free solution lets you create a dedicated destination for your brand on Amazon, and helps shoppers discover your brand’s product selection. Stores are easy to build and update, and display on mobile and desktop without any additional work. You can link Sponsored Brands ads and DSP ads to drive traffic to your Store homepage or specific sub-pages
  • Posts (US beta): Posts is a new free browse and discovery experience on Amazon focused on brand shopping. Posts help shoppers discover new products and see what’s new from brands by browsing feeds of brand-curated content. They link to product detail pages, making each post in a feed shoppable, and each post includes category tags so shoppers can continue exploring posts in related categories. To participate in Posts beta, you must have a US Store.
  • Amazon Live: Engage with shoppers in real time with interactive livestreams. You can stream for free on the product detail pages of your products, as well as across various placements where Amazon shoppers browse. US vendors as well as sellers enrolled in Amazon Brand Registry can livestream on Amazon.

We also offer a webinar series on beginner to advanced advertising topics to help you learn more.

Do you have recommendations on how to manage my budget for sponsored ads campaigns?

Here are some tips for managing your budget and bids as you create and optimize campaigns:

  • Use a daily budget for your campaigns—the amount you’re willing to spend on a given campaign each day. You can adjust your budget at any time.
  • You can also consider using portfolios, a feature that lets you organize your campaigns by brand, business line, product category, or seasonal events. With this, you have the option to set a budget cap across all campaigns that comprise your portfolio, helping you manage the total spend of those campaigns. With portfolios, you can choose a recurring monthly budget cap or set a budget cap by date range
  • Choose ‘dynamic bids - down only’ or ‘dynamic bids - up and down’ for your Sponsored Products campaigns. When you select either of these bidding strategies, Amazon will automatically lower your bid in real time when your ad may be less likely to convert to a sale. Learn more about dynamic bidding strategies.
  • When setting bids for your Sponsored Brands campaigns, refer to the suggested bid and bid range feature. This provides an estimate of bids that have been used by other advertisers for products like yours, and can help you set bids that align with your needs and goals.
How can I manage fluctuations to my campaign metrics?

During this time, your metrics may vary from what you’ve typically observed, due to Amazon prioritizing high-demand products in our fulfillment centers. The following tips can help you manage your campaigns:

  • For all ad products, monitor your seven-day performance closely so you can optimize your campaigns based on recent trends.
  • For Sponsored Products campaigns, consider using ‘dynamic bids - down only’ or ‘dynamic bids - up and down.’ These bidding strategies lower your bid in real time when your ad may be less likely to convert to a sale.
  • For your Sponsored Products and Sponsored Brands campaigns, evaluate which keyword and/or product targeting strategies are driving conversions for you. Consider increasing bids for those strategies and reducing bids for strategies that are under-performing.
  • With Sponsored Display, your bids adjust automatically based on the likelihood of conversion. Consider reallocating budget towards products generating most sales.
If some of my products are out of stock or experiencing longer delivery times, how can I present more options from my brand to shoppers?

Consider using Sponsored Brands, a cost-per-click solution for vendors and sellers enrolled in Amazon Brand Registry, to create more visibility for other products in your catalog. This ad type allows you to showcase multiple products from your selection, helping you present additional or alternative purchase options to shoppers. You can also link your Sponsored Brands campaign to your Store, a free, self-service destination for your brand, to help shoppers discover your entire catalog.

What happens if products in your Sponsored Brands campaigns go out of stock? For campaigns linking to a product list page with less than two in-stock products, the campaign will automatically pause. For campaigns linking to a Store, the campaign will continue to run regardless of inventory levels.

什么是亚马逊广告?

亚马逊广告提供了一系列选项,帮助您实现对注册卖家、供应商、图书供应商、Kindle Direct Publishing (KDP) 作者、应用开发者和/或代理商的广告目标(请参阅每个商品页面了解资格标准)。

亚马逊广告如何运作?

要开始使用自助广告产品(包括商品推广、品牌推广、展示型推广和品牌旗舰店),请访问注册页面,然后选择其中一个选项进行注册。

展示广告、视频广告以及通过 Amazon DSP 投放的广告可独立管理,也可由亚马逊广告顾问管理。联系我们以开始使用。

亚马逊上的卖家和供应商之间有什么区别?

卖家直接向亚马逊顾客销售商品。如果您在“卖家平台”中管理您的商品,则说明您是卖家。

供应商直接向亚马逊销售他们的商品,然后由亚马逊销售给顾客。如果您在供应商平台中管理您的商品,则说明您是供应商。

什么是 CPC(每次点击费用)或 PPC(按点击次数付费)广告?我该如何使用它?

每次点击费用 (CPC) 或按点击次数付费 (PPC) 广告是一种付费广告,广告主无需为广告展示付费(即无需为广告的展示次数或浏览次数付费),只需在顾客点击广告时付费。推广广告(如商品推广和品牌推广)采用每次点击费用模式。

What is CPM (cost-per-thousand-impressions [technically, "cost per mille"]) advertising, and how do I use it?

CPM advertising is a type of paid advertising where you are charged a certain price for every 1,000 impressions of your ads.

什么是展示广告?

展示广告是展示在网站上的横幅或图片。展示广告可通过展示型推广或 Amazon DSP 获得。

亚马逊广告的费用是多少?
  • 推广广告是按每次点击费用付费的广告,这意味着您只需在顾客点击您的广告时付费,并且您可以控制您的广告活动预算。
  • 展示广告和视频广告活动的成本可能因格式和广告位而异。
  • Audio ads are sold on a CPM basis.
  • 通过亚马逊广告顾问的托管服务选项进行推广(展示广告、视频广告和通过 Amazon DSP 运行的广告)通常需要最低支出 $35,000(美国)。请联系销售顾问,了解更多信息。
  • 您可以免费创建品牌旗舰店。
什么是关键词?

关键词是指您添加到商品推广和品牌推广活动的单个词或单词组合。关键词与顾客用于在亚马逊上查找商品的购物查询相匹配,并决定您的广告何时出现。请注意,关键词仅用于商品推广或品牌推广。展示型推广广告覆盖商品、商品品类或顾客的兴趣。

如何为我的亚马逊广告活动进行关键词调查?

首先,我们建议您在创建广告活动时使用推荐关键词。商品推广活动可以使用自动投放功能,自动选择相关关键词。
自动广告活动运行后,您可以查看广告报告,以了解哪些关键词会带来广告点击次数和销量。您可以使用效果最佳的关键词创建品牌推广活动或采用手动投放方式的商品推广活动,在其中您可以选择要定向的关键词并为其设置单独竞价。

如何使关键词与商品相关?

请确保您推广的商品的详情页面上包含关键词引用元数据。例如,如果广告活动仅包含浴巾商品,则顾客搜索关键词“沙滩毛巾”时,广告就不会获得展示。

亚马逊上的品牌旗舰店是什么?

品牌旗舰店可在亚马逊上提供一种多页面的沉浸式购物体验,让您能够展示自己的品牌和商品。创建品牌旗舰店是免费的,不需要任何网站开发技能。通过使用拖放模块或预先设计的模板,轻松创建包含丰富多媒体内容的自定义布局。

品牌旗舰店在哪里显示?

品牌旗舰店可显示在移动设备、应用和桌面设备上的亚马逊网站上。

谁可以创建品牌旗舰店?

品牌旗舰店适用于已注册加入“亚马逊品牌注册”计划的卖家、供应商和代表供应商的代理商。您无需在亚马逊上推广商品即可创建品牌旗舰店,但您必须在亚马逊上销售商品。Amazon DSP 顾客也可以创建品牌旗舰店,但除了 Amazon DSP 账户外,他们还必须拥有一个广告平台账户。

如何注册我的品牌?

您必须提交一个有效的注册商标,并获得亚马逊批准。了解更多有关如何让品牌参加“亚马逊品牌注册”计划的信息。只有卖家必须加入“亚马逊品牌注册”计划,供应商无需加入。

为什么我应该创建品牌旗舰店?

创建品牌旗舰店有助于提升购物互动度,为顾客提供一个精心策划的目的地,不仅可以方便顾客购买您的商品,还可以增进他们对您品牌的了解。

主要功能包括:

  • 独特的设计: 从一系列具有不同品牌旗舰店布局和可定制功能的设计模板中进行选择,以最佳方式展示您的品牌。
  • 定制策划: 提供动态或精心挑选的商品系列以及可选的多媒体内容,可提升顾客的购物体验。
  • 综合推广: 使用内置的社交功能(如社交共享按钮),以及推广扩展功能(如品牌推广),以提高品牌旗舰店知名度,增加流量。
品牌旗舰店的费用是多少?

创建品牌旗舰店是免费的。

如何衡量品牌旗舰店的业绩?

品牌旗舰店洞察信息控制面板为您提供有关品牌旗舰店业绩的每日和汇总视图。有效指标按流量源和页面划分,包括:

  • 每日访问者数量: 在一天内查看品牌旗舰店中一个或多个页面的唯一身份用户或设备总数。
  • 浏览次数: 该时段内的页面浏览量。包括重复浏览页面的次数。
  • 销量: 品牌旗舰店访问者在上次访问后的 14 天内产生的预计总销量。仅提供 2017 年 12 月 25 日前的商品数量和销售数据。
  • 已售商品数量: 品牌旗舰店访问者在上次访问后的 14 天内购买的预计商品总量。
  • 浏览次数/访问者数量: 每天都访问您品牌旗舰店的访问者查看各个页面的平均次数。

您可以从品牌旗舰店构建工具或品牌旗舰店主页获得分析数据。

创建品牌旗舰店需要多长时间?

创建品牌旗舰店所需的时间取决于您想创建的内容。我们提供了多种模板和模块,帮助您轻松快速地创建页面,无需设计专业知识。在您发布品牌旗舰店之前,我们会根据审核流程对其进行审核,以确保它符合亚马逊针对顾客购物体验设定的高标准。请记住,审核最长需要 72 小时。如果您的品牌旗舰店不符合内容接受政策,则可能会被拒绝。因此,在重要的销售、促销或节假日活动来临之前,请留出充足的时间来提前计划和发布品牌旗舰店。

品牌旗舰店会在所有设备上显示吗?

是。品牌旗舰店模板和小部件反应敏捷。适用于任何屏幕尺寸或设备类型。要在发布前查看品牌旗舰店在移动设备或桌面上的显示效果,请使用品牌旗舰店构建工具提供的预览链接。

什么是展示广告?

展示广告由 Amazon DSP 提供支持,是一种灵活的广告格式,可用来通过亚马逊生成的广告素材或您自己的广告素材在亚马逊网站内外吸引所需受众。

展示广告会在何处展示?

展示广告会展示在亚马逊网站、应用和设备以及非亚马逊拥有的网站和应用上。

顾客点击我的广告后,会被引导至哪里?

顾客可能会被引导至商品详情页、品牌旗舰店、自定义着陆页或外部网站。

谁可以使用展示广告?

无论是否在亚马逊上销售商品,企业都可以购买展示广告。

为什么我应该使用展示广告?

展示广告可帮助您在亚马逊网站内外传达正确的信息,从而吸引、激励和重新吸引顾客。

展示广告的费用是多少?

展示广告的定价取决于格式和广告位。自助服务 Amazon DSP 用户可以购买和管理自己的展示广告活动,而寻求托管服务选项的用户可以与我们的广告顾问合作。托管服务选项通常需要最低支出 $35,000(美国)。请联系销售顾问,了解更多信息。

什么是视频广告?

视频广告结合使用视觉、声音和动作来分享您的品牌故事,吸引您在亚马逊网站内外的受众。

What are over-the-top (OTT) video ads?

Over-the-top (OTT) video ads are video ads that appear before, during, or after OTT video content. These ads cannot always be skipped and therefore are typically viewed until completion of the ad.

Where do OTT video ads appear?

Amazon OTT video ads appear alongside content on connected TVs, publisher channels and networks, IMDb, and IMDb TV.

What are out-stream video ads?

Out-stream video ads are video ads that appear outside of video content, such as on a website or app. They often appear on a web page in the space reserved for a display ad.

Where do out-stream video ads appear?

Out-stream video ads appear both on Amazon subsidiaries like IMDb and across the web as standalone videos on desktop, mobile, or tablet. Formats include in-feed video, in-article/in-read video, video in-banner, and interstitial video.

顾客点击我的广告后,会被引导至哪里?

对于可点击的视频广告,顾客将被引导至亚马逊上的商品页面、您自己的网站或互联网上的其他目的地。

谁可以使用视频广告?

无论企业是否在亚马逊上销售商品,都可以购买视频广告。

为什么我应该使用视频广告?

视频广告使您能够讲述故事,并在顾客的决定过程中与顾客建立情感联系。它们可以通过在亚马逊网站、应用、设备和第三方网站上的可信环境中讲述您的品牌故事,来激励顾客考虑您的商品。

视频广告的费用是多少?

视频广告的定价取决于格式和广告位。自助服务 Amazon DSP 用户可以购买和管理自己的视频广告活动,而寻求托管服务选项的用户可以与我们的广告顾问合作。托管服务选项通常需要最低支出 $35,000(美国)。请联系销售顾问,了解更多信息。

What are audio ads?

Amazon audio ads are ads between 10 and 30 seconds long that play periodically in breaks between songs on Amazon Music's free ad-supported tier.

Where do audio ads play?

Audio ads are played on the free tier of Amazon Music across Alexa-enabled devices, including Echo and Fire TV, as well as on mobile and desktop.

Who can use audio ads?

Businesses can buy audio ads whether or not they sell products on Amazon.

Why should I use audio ads?

Amazon audio ads help you connect with audiences wherever they are listening to the free tier of Amazon Music, even if they aren't watching their screens.

How much do audio ads cost?

Audio ads are sold on a CPM (cost-per-thousand impressions) basis. They typically require a minimum spend of $25,000 (US). Contact an Amazon Advertising account executive for more information.

Is there a visual component in audio ads?

Advertisers can provide a companion banner for their audio ads, which appears on Echo Show devices, Fire TV, and in the Amazon Music app and webplayer on mobile and desktop. Companion banners are clickable in the Amazon Music app and webplayer.

什么是 Amazon DSP(需求方平台)?

Amazon DSP 是一个需求方平台,让广告主和代理商能够以编程方式在网络中吸引受众。

什么是 DSP(需求方平台)?

需求方平台是一种软件,可以从多个来源提供自动化的集中式媒体购买。

什么是程序化广告?

程序化广告是指自动购买和销售数字广告流量资源。广告流量资源是指一个给定网站上的可用广告空间。

我可以通过 Amazon DSP 购买哪些广告?

您可以使用 Amazon DSP 购买展示广告和视频广告。

我通过 Amazon DSP 购买的广告会展示在何处?

Amazon DSP 以编程方式在我们拥有和运营的网站及应用(如 Amazon.com 和 IMDb)中投放广告。此外,广告主还可以通过亚马逊出版商服务以及大型第三方广告交易平台访问主要出版商网站的直接库存。该广告资源包括桌面和移动网络展示、移动应用和前置式视频中的高质量网站。

顾客点击我的广告后,会被引导至哪里?

展示广告会将顾客引导至商品详情页、品牌旗舰店、自定义着陆页或外部网站。对于可点击的视频广告,顾客点击后将被引导至亚马逊上的商品详情页、您自己的网站或互联网上的其他目的地。

谁可以使用 Amazon DSP?

无论广告主是否在亚马逊上销售商品,都可以使用 Amazon DSP。Amazon DSP 最适合希望以编程方式大规模购买展示广告和视频广告的广告主。

为什么我应该使用 Amazon DSP?

广告主可以通过像素、数据管理平台 (DMP) 或广告主散列受众利用其现有受众来扩大其影响范围。这样一来,广告主可以跨设备和广告形式向相同的受众投放和优化相关广告,帮助提高相关性和广告活动效果。

使用 Amazon DSP 的费用是多少?

Amazon DSP 广告的定价取决于广告形式和广告位。自助服务顾客对其广告活动有全面的控制权,并且没有管理费。托管服务选项通常需要最低支出 $35,000(美国)。请联系销售顾问,了解更多信息。

我如何使用 Amazon DSP?

Amazon DSP 提供自助服务和托管服务选项。自助服务顾客对其广告活动有全面的控制权,并且没有管理费。对于希望通过白手套服务获取 Amazon DSP 广告资源的公司或具有有限编程经验的公司,托管服务选项是一个很好的解决方案。要注册 Amazon DSP,请联系亚马逊广告顾问。

什么是展示次数?

展示次数是您的广告展示的总次数。

点击次数是什么?

点击次数是指您的广告被点击的次数。

什么是点击率 (CTR)?

点击率等于总点击次数除以总展示次数。

什么是归因?

归因就是将相关销售功劳归于在顾客在执行所需操作(例如购买)之前所浏览的广告。我们使用的是最后接触归因模型,该模型考虑了各种因素,包括顾客与广告的交互方式。

什么是商品详情页面浏览量?

详情页面浏览量是指顾客在查看或点击您的广告后查看某个商品详情页的次数。

什么是支出?

支出是累计点击次数 (CPC) 或展示次数 (CPM) 的总美元价值。

什么是广告投入产出比 (ACOS)?

广告投入产出比是您的总支出除以总销售额得到的百分比。例如,如果您在广告上花费 $5 并产生 $25 的销售额,那么您的 ACOS 为 20% – 这是衡量广告盈利能力的直接指标。启动广告活动后,您就可以在报告页面上查看所有报告。

什么是广告支出回报率 (ROAS)?

广告支出回报率是指您的总销售额除以总支出得到的百分比。

有哪些报告可帮助衡量我的投资回报率?

账户和广告活动报告适用于所有广告商品。对于某些广告类型,也可提供商品和关键词级别的报告。

我没有账户

您可以通过访问注册页面创建账户。

我是供应商,我的广告申请被拒绝了。为什么? 后续步骤是什么?

感谢您提交注册亚马逊广告的申请。如果申请被拒绝,您将收到一封电子邮件,其中说明了拒绝的原因和后续步骤。

我是一个供应商,你们已要求我提供有关广告申请的更多信息。我该如何向你们提供所要求的信息?

感谢您提交注册亚马逊广告的申请。如果我们还需要其他信息才能处理您的申请,您将收到来自亚马逊广告的电子邮件。请回复电子邮件并提供所需信息。

我的企业拥有亚马逊广告账户,但我没有用于登录的账户详细信息。

要访问您的账户,请使用联系我们表格联系亚马逊广告顾问。

我对展示广告、视频广告或定制广告感兴趣, 我该如何开始?
我忘记了广告平台、Amazon DSP 平台或 KDP 账户的密码。

要找回您的密码,请点击登录页面上的“忘记密码?”。

KDP 作者使用推广广告的资格要求是什么?

您的电子书必须符合以下标准才能进行推广:

  1. 用英文书写
  2. 采用电子书格式
  3. 可在 Amazon.com 上销售
  4. 使用 KDP 发布
  5. 符合图书广告政策
图书供应商使用推广广告的资格要求是什么?

您的电子书必须符合以下标准才能进行推广:

  • 用英文书写
  • 可在 Amazon.com 上销售
  • 符合图书广告政策
对于 KDP 作者和图书供应商,推广广告素材审批流程是什么?

广告必须适合一般受众,语言为英文,并符合广告的图书广告接受政策。当您使用广告平台或 KDP 控制面板为您的广告生成广告素材时,电子书的封面、书名和内容即为广告的一部分。我们将审核您上传的任何自定义广告图片,以确保其符合政策。

图书推广广告活动被拒绝的常见原因有哪些?

广告活动遭到拒绝的一些原因如下:图片或封面质量差、文字不可读、文字拼写错误、内容不适合一般受众,以及内容未针对美国进行本地化。

什么是合作伙伴?

合作伙伴是与亚马逊广告主合作来管理和优化广告活动的广告代理商或工具提供商。这些广告活动可帮助广告主实现业务目标,并以有意义的方式与亚马逊受众建立联系。

如何查找合作伙伴?

如果您有兴趣与合作伙伴合作,支持您的亚马逊广告工作,请在此处浏览我们的“查找合作伙伴”目录。

我已经在与一个合作伙伴合作。如何提供有关合作伙伴的反馈?

我们期待听到您的体验。请在此处提交反馈。