Streaming TV and online video ads
Meet them when they hit play.
Viewers today are cutting the cord and moving to streaming services. Reach this growing audience and put your brand in the spotlight alongside their favorite movies, TV shows, news, and live sports.
What are Streaming TV ads?
Streaming TV ads allow advertisers to reach and connect to unique audiences at scale across premium streaming TV content including Freevee, Twitch, live sports on Prime Video, top TV network and broadcast apps, and the News app on Fire TV.
What’s next for streaming
Insights
135MM+ viewers
The unduplicated monthly US audience reached by Streaming TV ads and Twitch.1
+90% increase in purchase rate
The increase in purchase rate when integrating Streaming TV ads into a media strategy.2
50MM+ active users
The number of monthly active users on Fire TV globally.3
Course
In this course, we'll introduce you to Streaming TV ads and compare the two buying options available. By the end of the course, you'll be able to define Streaming TV ads, explain how shifting budgets to Streaming TV ads can benefit advertisers, compare the benefits of buying through managed and self-service, and evaluate the ways that PMPs can complement contextual strategy.
Get started with Streaming TV and online video ads
Meet your audience across all their streaming devices. Contact an Amazon Ads account executive to learn more.
Already have an Amazon DSP account?
Resources for Streaming TV and online video ads
FAQ
Streaming TV ads are ads that cannot be skipped and appear either before, during, or after streaming content.
Online video ads appear in both in-stream and out-stream formats, across browser and app, on devices such as desktop, mobile, and tablet. Online video formats include in-feed video, in-article/in-read video, video in-banner, and interstitial video.
Viewers today are harder to engage through traditional TV. When you use Amazon’s Streaming TV ads, you’re meeting the audience where they’re spending most of their time — streaming their favorite movies, shows, sports matches, and news programs.
Our measurement tools give you more ways to understand the impact of your campaigns. With our first-party reporting metrics, advertisers can dive deep into insights like impressions, unique reach, video completion rate, detail page views, branded searches, and new-to-brand. We also work with 20+ Amazon-supported third-party measurement providers to measure the performance of Streaming TV ads off and on Amazon.
No video elements, no problem. You can use our Video Creative Builder to create a video ad for your brand. Experiment with different products, images, and calls-to-action to discover what resonates with viewers.
Self-service Amazon DSP users can buy and manage their own video campaigns, while those seeking a managed-service option can work with our ad consultants. The managed-service option typically requires a minimum spend of $50,000 (US). Contact an account executive for more information.
Sources:
1 Reach is defined as unduplicated U.S. viewers of Amazon’s ad-supported OTT content and Twitch across any device. Amazon internal, 2020 2 Amazon internal, 2020 3 Amazon internal, 2020