Scale your reach across world-class content. Our video advertising solutions combine first-party insights, measurement capabilities, exclusive inventory, and a unique relationship with Amazon Publisher Services. Use OTT and online video ads to engage audiences across Amazon-affiliated sites like IMDb.com and Twitch, devices like Fire TV, and across the web.
OTT stands for "over-the-top" and represents any streaming service that provides video content over the internet without satellite or cable. OTT video ads are the video advertisements delivered to viewers within OTT content.
Advertisers can access our full suite of first-party reporting metrics, including impressions, unique reach, video completion rate, detail page views, branded searches, and new-to-brand. In addition to first-party metrics, we also work with 20+ Amazon-supported third-party measurement providers to measure the impact of OTT video ads off and on Amazon.
Clickable online video ads can link to a product page on Amazon, your own website, or another destination.
No problem—you can use our Video Creative Builder to create a video ad for your brand. Experiment with different products, images, and calls-to-action to discover what resonates with viewers.
There are five main OTT inventory sources available to advertisers: IMDb TV, Amazon Publisher Services broadcaster and network apps, live sports, Twitch, and the News app on Fire TV.