Welcome shoppers to your Amazon storefront.

No matter the size of your brand, Stores give you an immersive place to introduce audiences to your story, mission, and products.

white laptop with example of a Store on the Amazon retail website

What are Stores?

Amazon Stores allow you to showcase your brand and products in a multipage, immersive shopping experience.

woman smiling and browsing on her smartphone

Get discovered by shoppers

Help shoppers explore your full range of products with your own branded URL on Amazon.

example of the custom Store builder in the Amazon Ads console

Customize your Store, easily

Use predesigned templates and drag-and-drop tiles to create a Store that fits your brand and spotlights your best-selling products, without ever writing a line of code.

graph of the advertising console UI showing stores performance results

Measure your success

Metrics like sales, visits, page views, and traffic sources help you better understand how to best serve your shoppers.


circular graph that is increasing

+83% higher dwell time

Stores with 3+ pages have 83% higher shopper dwell time and 32% higher attributed sales per visitor.1

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+35% higher attributed sales per visitor

On average, Stores updated within the past 90 days have 21% more repeat visitors and 35% higher attributed sales per visitor.2

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Build your Store


Create pages for your products using our templates and features.


Add videos, text, and images to show your products in action.


Submit your Store for review. It will be typically be reviewed within 24 hours.

Add a shoppable image to your Store

In your Store, shoppable images help customers see your products in context, engage with their details, and add them directly to their carts.

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Who can use Stores?

Stores are available for sellers enrolled in Amazon Brand Registry, vendors, and agencies. You do not need to advertise on Amazon to create a Store.

North America
  • CA
  • MX
  • US
South America
  • BR
  • BE
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • EG
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG
  • ZA
How do I create a Store on Amazon?

Create your Store using Amazon's self-service Store builder, available through the advertising console. You can use templates to build your pages. You can use the drag-and-drop content tiles to add, remove, or rearrange content in the template, or you can use the tiles to build your own design. After you’re finished designing your online Store, submit it for review. Learn more about building and optimizing your Store.

How much does a Store cost?

There is no cost to create a store.

How can I measure the performance of my Store?

The Stores insights dashboard includes metrics such as daily visitors, page views, and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyze traffic sources to your Store.

How can shoppers discover my Store?

On Amazon, Stores can be reached through the brand byline (the brand name link displayed under or above product names on a product’s detail page). You can also send shoppers directly to your Store via the short URL, such as

You can also drive traffic to your Store from your own sites and social media, or sponsored advertising wherever they spend time. Shoppers can share Stores with their friends via Facebook, Twitter, and Pinterest. Stores are also discoverable through shopping results on Amazon.

Will my Store display on mobile?

Yes. Stores templates and widgets are all designed for mobile web, app, and desktop. Learn how to optimize your Store for mobile.

What if I don't sell products on Amazon?

At this time Stores does not support advertisers who do not sell on Amazon. These advertisers can continue to use campaign landing pages.

How do Stores work with other Amazon Ads products?

You can use your Store as the Amazon landing page for your Sponsored Brands campaigns. Display ad campaigns can also direct traffic to your Store or a sub-page within your Store.


1 Amazon Internal, May 2020
2 Amazon Internal, WW, May 2020