Create and launch your Store on Amazon

Showcase your brand story and products on Amazon with Stores. In this introductory webinar, you’ll learn how to create a free, multipage Store to promote your story and selection—without writing a single line of code. We’ll also show you how to measure your traffic and sales with Stores insights, and how to link your Store to a Sponsored Brands campaign to help you maximize engagement.

If you've already set up a Store, check out our Stores optimization webinar here.

Level: Beginner
Appropriate for: Vendors and sellers enrolled in Amazon Brand Registry.


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Dotted line connecting cogwheel to a pencil and a chart
Stores are free and easy to use
Showcase your brand story
Shopping cart
Display your product catalog
Stores ad placement on desktop and mobile
Get your own Amazon URL

This webinar will also include a demo, plus a Q+A session with an advertising specialist.

“Stores are a great way to showcase your products, and also to give buyers an opportunity to fall in love with your brand.”

— Ritu, Advertiser