Stores are available for sellers enrolled in Amazon Brand Registry, vendors, and agencies. You do not need to advertise on Amazon to create a Store.
How do I create a Store on Amazon?
Create your Store using Amazon's self-service Store builder, available through the advertising console. You can use templates to build your pages. You can use the drag-and-drop content tiles to add, remove, or rearrange content in the template, or you can use the tiles to build your own design. After you’re finished designing your online Store, submit it for review. Learnmore about building and optimizing your Store.
How much does a Store cost?
There is no cost to create a store.
How can I measure the performance of my Store?
The Stores insights dashboard includes metrics such as daily visitors, page views, and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyze traffic sources to your Store.
How can shoppers discover my Store?
On Amazon, Stores can be reached through the brand byline (the brand name link displayed under or above product names on a product’s detail page). You can also send shoppers directly to your Store via the short URL, such as amazon.com/BRANDNAME.
You can also drive traffic to your Store from your own sites and social media, or sponsored advertising both on and off Amazon. Shoppers can share Stores with their friends via Facebook, Twitter, and Pinterest. Stores are also discoverable through shopping results on Amazon.