Boost advertising efficiency with Ads Agent
Unlock advertising simplicity and performance with agentic AI.
Ads Agent
Smart advertising, made simple
Ads Agent is your always-on, AI companion that simplifies how you plan, launch, and optimize campaigns on Amazon Ads. It automates time-intensive tasks to boost your efficiency and shares data-driven recommendations to improve campaign performance.
How does Ads Agent work?
Ads Agent combines agentic AI capabilities with Amazon’s first-party insights to perform complex advertising tasks. Accessed via a conversational experience in the Amazon Ads console, Ads Agent helps simplify tasks like adjusting pacing across hundreds of campaigns and generating SQL queries for advanced analytics.
Creates campaigns from a plan
Upload your custom media plan and let Ads Agent create your campaign structure and ad groups for you.
Optimizes campaigns at scale
Fine-tune and optimize your campaign settings like adjusting pacing, budgets, and delivery rates across hundreds of campaigns in one simple conversational flow.
Streamlines campaign targeting
Efficiently reach relevant audiences using Ads Agent’s recommendations. Ads Agent reviews tens of thousands of audiences to find the best performing selections for your campaign.
Accelerates insights in Amazon Marketing Cloud (AMC)
Transform your AMC workflows. Ads Agent helps you create audience segments, generate SQL queries, and access comprehensive product support.
Benefits
Benefits of Ads Agent
Automate time-consuming tasks
Ads Agent handles your most manual tasks, like editing dozens of campaigns at a time or writing custom SQL queries, while you remain in control. Fewer clicks, faster activation.
Improve campaign performance
65% of beta advertisers saw delivery improvements when using Ads Agent for campaign targeting recommendations, with an average of 18% lower CPM and 16% lower CPA.1
Simplify analysis
Transform complex business questions into actionable SQL through natural conversation, reducing query development time from hours to minutes.
Maintain transparency and control
Ads Agent prioritizes collaboration between AI and human expertise. You review Ads Agent’s recommendations and refine and approve them before updates are made.
What's new with Ads Agent
Frequently asked
questions, answered
How much does Ads Agent cost?
Ads Agent is available at no cost.
How do I know what changes Ads Agent is making?
Ads Agent summarizes all proposed changes before taking action, leaving you in control of what changes are made. After your review and approval, Ads Agent makes the specified changes.
How does Ads Agent protect my information?
Ads Agent prioritizes privacy and security by design. All information shared with Ads Agent is handled in strict accordance with Amazon’s privacy policies.
What is agentic AI?
Agentic AI is an autonomous AI-powered software system that can act independently to achieve predetermined goals. Within marketing, agents can act on marketers’ behalf to plan and complete multi-step workflows, like analyzing ad performance and generating creative content.
Sources
- 1 Amazon internal, US, 2025.