Engage audiences with Entertainment Spotlight ads
Learn how Prime Video content partners can boost subscriptions and transactions for their movies and TV shows with Entertainment Spotlight ads.
industry marketing
How can Amazon Ads fit into your marketing strategy? Learn about the advertising solutions we can offer your business to help you engage entertainment audiences, anywhere they spend their time.
Stories are powerful. Brands make them better by building worlds that fans can become part of. Amazon Ads can help you connect with audiences while they're immersed.
The growth of streaming viewership continues to shape the entertainment industry. This includes the increase in cord-cutters (audiences who switch from pay TV subscriptions to streaming TV (also known as OTT—over-the-top—services) and cord-stackers (audiences who subscribe to both pay TV and streaming TV).
This evolution of the industry extends to theatrical entertainment. Film studios are leaning in to streaming as a distribution method for new film releases, with many studios releasing their movies to streaming services and theaters on the same day.
By 2027, the number of US cord-cutter households is expected to reach 60.3 million.1
of streaming subscribers intend to reduce the number of services they subscribe to in 20242
Revenue in the US cinema market is projected to reach US $20.98 billion in 2024.3
US subscribing households spend an average of $61 per month on four streaming video on demand (SVOD) services4
Entertainment brands must put effort toward raising awareness in
order to find viewership for their content. As more and more media companies jumped on the streaming bandwagon, consumers now have a plethora of choices.
Outside of movie and TV content, entertainment brands are also competing with gaming, music, and social media for consumers' attention.
As more options have become available, consumers are making
decisions about how many services they are willing to pay for given rising costs.
On average, 2 in 3 viewers reached by Amazon Streaming TV were not reached by linear.5
monthly users reached across Amazon’s ad-supported Streaming TV offerings.6
50% of movie goers stream Prime Video at least weekly.7
66% of Amazon connected consumers say ads that run on Streaming TV, streaming audio, or connected devices are more impactful.8
Amazon’s entertainment lifestyle audiences are interested in certain types of content based on streaming signals across Amazon-supported apps and devices. Combine Amazon audiences with your existing audience sources on Amazon DSP to anywhere they spend their time.
Use Streaming TV ads to extend the reach of your linear TV campaign to unique, highly engaged viewers. Show up alongside IMDb TV Original hit shows and movies, during live sports, like Thursday Night Football, across the top TV networks and broadcasters, and on the News app on Fire TV.
Make a selection
Sources