The Paramount+ launch campaign was one of the earliest on-package advertising campaigns to use INSITU. Across the bag and box designs, the team went through a few iterations, and INSITU helped them easily preview the options to the advertiser. By using INSITU to simulate print offset, they ensured SpongeBob SquarePants showed up correctly across all their custom boxes and Amazon Fresh bags.
Paramount+ decided to use on-box ads for PAW Patrol: The Movie in part due to the success of the SpongeBob SquarePants campaign. With the additional functionality in this OBA design, it was crucial for Brand Innovation Lab to preview with INSITU and know that the character cutouts would show up correctly in print.
INSITU also improved the PAW Patrol Adventure City backdrop. “Originally we wanted to do a full-bleed design covering the entire side of the box,” said UX Motion Designer Alekhya Polina. “In the INSITU preview, we saw that print offset would make it look like the image was cut off.” To improve the visual experience for customers, the team added a frame to the design.
“We were very pleased at how well the creative turned out,” An Bui, Senior Marketing Manager at Paramount+, said about the PAW Patrol campaign. “The Amazon box was a great canvas that allowed us to showcase innovation and creativity while reaching our audience at scale. PAWsibly one of the cutest campaigns we've worked on!”
The capabilities of INSITU help make the on-box ads that customers see and hold just as eye-catching, interesting, and high-quality as Brand Innovation Lab has envisioned.
“We've been so excited to see these boxes out in the world, knowing that consumers are able to access the whole PAW Patrol universe both physically and streaming-ly with Paramount+ and Prime Video Channels!” said Amanda Garcia, Senior Director of Partnership Marketing at Paramount+. “I have never been cooler to my niece than during this campaign.”