Launch announcement

Automatic video localization now available for Sponsored Brands video creatives

August 14, 2023

What launched?

Amazon Ads has made it easier for advertisers to create policy compliant Sponsored Brands video campaigns in marketplaces where they are unfamiliar with the local language. Now, if advertisers add a video to their Sponsored Brands video that does not match with the language requirements of the country, they can opt to have their video auto-localized into the country’s local language. Localization takes up to 72 hours and the campaign goes live automatically once the video is localization. This localization service is offered to advertisers at no extra cost and comes with quality assured by professional linguists. At launch, the service supports English source videos in DE, FR, IT and ES.

Video warning translation

Option to auto-localize video creative in during Sponsored Brands video campaign creation

Why is it important?

This new localization experience can help advertisers expand their brand to additional marketplaces using existing brand creatives without the risk of having campaigns rejected, or needing to coordinate with external agencies to have creatives translated to different languages.

Where is the feature available?

  • Europe: Germany, Spain, France, Italy

Who can use it?

  • Vendors
  • Registered sellers
  • Authors

Where do I access it?