Sponsored Products launches campaigns with preset campaign settings

Sponsored Products launches campaigns with presets via the Amazon Ads console. Advertisers can now launch new Sponsored Products campaigns with preset campaign settings such as daily budget, bidding strategy, targeting strategy, and associated bids. With this feature, advertisers receive a list of eligible products that are good candidates for advertising based on their sales potential, and receive all the campaign settings for those products. These pre-populated campaign settings are based on historical performant campaigns with similar products and are tailored to the products being advertised. New products (launched <90 days ago) are eligible. Advertisers also receive estimated performance data such as impressions, clicks, and conversions for each campaign.

Before this launch, advertisers did not always know which products were good candidates for advertising and had to manually select all their Sponsored Products campaign settings. This feature helps advertisers identify good candidates for advertising based on the products’ sales potential and provides all the campaign settings tailored to the product being advertised. This enables advertisers to quickly set up targeted campaigns. Advertisers can launch their campaigns with the presets as-is or make edits as needed. By launching campaigns with presets tailored to their products, advertisers can also learn how to set up their own campaigns.