Sponsored Products launches campaigns with preset campaign settings
July 28, 2023
What launched?
Sponsored Products launches campaigns with presets via the advertising console. Advertisers can now launch new Sponsored Products campaigns with preset campaign settings, such as daily budget, bidding strategy, targeting strategy, and associated bids. With this feature, advertisers can see a list of eligible products that are good candidates for advertising based on their sales potential, and receive all the campaign settings for those products. These pre-populated campaign settings are based on historical performant campaigns with similar products and are tailored to the products being advertised. Eligible products include new products (launched <90 days ago), products with excess units (>90 days of supply), seasonal products, in-demand products, and products that are seeing lower impression and unit sales compared with other product in similar categories. Advertisers also receive estimated performance information, such as clicks and conversions, for each campaign.
Why is it important?
This feature helps advertisers identify good candidates for advertising based on the product’s sales potential, and provides all the campaign settings tailored to the product being advertised. This helps advertisers quickly set up targeted campaigns. Advertisers can launch their campaigns with the presets as-is or make edits if desired. By launching campaigns with presets tailored to their products, advertisers can also learn how to set up their own campaigns.
Where do I access it?
- Advertising console
Who can use it?
- Self-service
- Sellers
Where is it available?
- US
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This launch or feature update is as a result of advertiser driven feedback