Launch announcement
Attribute off-Amazon conversions to relevant QR code interactions for interactive video ads
June 02, 2025
What launched?
Amazon Ads expanded self-service QR code reporting for interactive video ads (IVA). With this launch, IVA advertisers that sell off of Amazon will now see conversions that stem from the QR code scans reported as part of the existing conversion metrics.
In Amazon DSP reports, Campaign Manager UI, and API reports, advertisers can select relevant conversion metrics (e.g. Marketing landing page click-through conversions) from ‘Off-Amazon conversions’ category.
Why is it important?
By incorporating QR code insights into Amazon DSP reporting, advertisers can gain a comprehensive understanding of customers’ engagement resulting from their interactive ad experiences. These insights are seamlessly incorporated into existing Off-Amazon conversion metrics reporting, allowing you to run your next report as simple as before.
Where is the feature available?
- North America: United States
Who can use it?
- Managed service
- Self-service
Where do I access it?
- Amazon DSP Campaign Manager UI
- Amazon DSP Report Center
- Amazon DSP APIs