Launch announcement

Alexa is now available as a video supply source in Amazon DSP. Advertisers running self service online video (OLV) ads on Amazon DSP will now see Alexa as an additional inventory supply that is checked by default for video line items. This will help drive brand awareness and consideration objectives and prove an opportunity to reach incremental customers on Echo Show devices.

Note: A click is recorded when the customer clicks on the auto-playing online video ad on the Alexa Home Screen to launch the video ad in the full screen view.

Alexa is the first device ad placement to integrate with the standard video template used by advertisers looking to buy desktop and mobile OLV ads. Amazon DSP advertisers using video creatives for their OLV campaigns will have the opportunity to reach incremental customers effortlessly. Their ads will seamlessly extend to all Alexa placements on eligible Echo Show devices, requiring no additional modification during campaign creation.

• Self-service

• Amazon DSP