Launch announcement

Authors can now engage readers using two new Sponsored Brands creative ad formats: product collection and video. Add a custom image that represents your author brand, theme of your books, or storyline of a series using a product collection. Create an engaging video ad that brings your story to life and captures readers’ attention. Organize, manage, and optimize your ads by ad format, landing page, or other classifications that tie to your goals using new ad groups.

Authors can now create Product Collection ads to showcase 3 books in their creative along side a custom image or create video ads to bring their story to life.

Add a custom image to your Product collection ad to represents the theme or storyline of your book.

Creating Sponsored Brands ads with custom images or video can help build awareness of your author brand and your books by sharing your author brand or book storyline visually. These can you help you connect with your readers by serving eye-catching ads in prominent placements in shopping results or on product detail pages. Ad groups can help you group similar ads, test and compare their performance and optimize your outcomes based on which strategies best engage readers. Historical data reflects that book advertisers who used a custom image in their Sponsored Brands ads saw an average of 48% higher click-through rate on mobile compared to ads with only product images.¹

What are the key benefits?

Ad formats : With the product collection ad format, you can now create ads with custom images to display your author brand, book theme, or storyline and also showcase three books alongside the custom image. You can also create video ads to bring your story to life with an engaging video creative.

Simplified Campaign Structure: You can now organize campaigns by grouping based on targeting, landing pages, and ad formats. For instance, you can create two ad groups with different targeting keywords or products to see which format is more successful for you.

Creative Testing: Evaluate which creative elements (e.g., custom image, headline, video) best engages and converts your audience by creating multiple ads within the same ad group with different variants of these creative assets.

In-flight editing : Previously, authors were not able to make any changes to their ads once submitted for moderation. You can now make edits to your ads, such as changing headline, logo, or custom image at any time after creating an ad. After making these changes, you'll resubmit the ad for moderation and your previously approved ad will continue to run until the new version is approved.

Kindle Edition Normalized Pages (KENP) metrics: Kindle Direct Publishing (KDP) authors who advertise their titles through Sponsored Brands can now see attributed Kindle Edition Normalized Pages (KENP) Read and estimated royalties earned through Kindle Unlimited (KU) in the campaign management dashboard.

• Authors

• Advertising console
• Amazon Ads API

Please note ad groups creation and management is not available for legacy campaigns through Ad Console and API.