UK advertisers can now measure brand marketing impact using Amazon Brand Lift

What launched?

We’ve expanded Amazon Brand Lift to the UK.

Why is it important?

Amazon Brand Lift is an easy, insightful, and privacy-safe way for advertisers to quantify the impact of upper and mid-funnel campaigns. With participation of the sizable, representative, and engaged Amazon Shopper Panel community, Amazon Brand Lift helps provide objective and concrete measurement results. The reporting provides insights such as how much an advertiser’s campaign has impacted the percentage of respondents who report being aware of a brand or interested in purchasing from a brand.

Where is the feature available?

• Europe: UK

Who can use it?

• Self-service
• Managed service

Where do I access it?

• Amazon DSP

To create, manage, and retrieve results for their Amazon Brand Lift studies, please use the following endpoints:

• Create study: POST/dsp/measurement/studies/brandLift
• Update study details: PUT/measurement/studies/brandLift
• Get results: GET/measurement/studies/brandLift/{studyId}/result

Learn more about the Amazon Brand Lift APIs in our technical documentation.