One account. Every ads product. Global reach.

What launched?

The advertiser account is Amazon’s enhanced workflow for onboarding advertisers and managing their full advertising activity across all ad products (Amazon DSP and Sponsored Ads) and countries. With this launch, customers with an Amazon DSP Seat can use Ads Console to onboard advertisers with a new streamlined account and billing setup. In this account, customers can operate across both Amazon DSP and Sponsored Ads globally across the full advertising lifecycle from campaign management and reporting, to user management and billing. API customers have the same experience on Amazon Ads API, enabling them to onboard advertisers at scale without relying on Ads Console to do so.

Access new advertiser account registration from Access & Settings, or via the Amazon DSP Campaign Manager

Input advertiser details or import them from an Amazon selling account

Setup billing to start advertising. Choose between Bill to Manager Account or Bill to Advertiser directly

New account is created and visible in the Account Selector in Ads Console

Switch between three regions when scoped to your new advertiser account in Amazon DSP campaign manager

Choose a country while creating an Amazon DSP Orders and Audiences

Seamlessly switch to the Sponsored Ads campaign manager without switching accounts from the account selector

View/edit account details, or link a selling account

View/download Amazon DSP and Sponsored ads Invoices in one account

Invite users at the Seat or advertiser level with standard roles or custom permissions across all ad-product applications

Why is it important?

When onboarding a new advertiser, previously customers had to complete separate registration processes to leverage the full range of Amazon demand products. Specifically, they had to create multiple accounts (1 Sponsored ads, and 1 Amazon DSP AA per country) to buy across all ad products globally. This repetitive registration presented a significant barrier to entry, complicating adoption, especially for upper funnel products like Amazon DSP. This fragmentation also led to inefficient management of advertising data throughout the customer lifecycle as they had to setup billing, create campaigns, manage creatives/ audiences, download reports, invoices and invite users for these products separately. Prior to this launch, API integrators also didn't have public APIs to register and manage advertiser accounts, hampering their ability to onboard advertisers at scale.

If you have an Amazon DSP seat and would like to use this feature, please speak with your Amazon ad-tech AE.

Where is the feature available?

Who can use it?

• Customers (ie. Advertisers or Amazon Ads Partners) who have an existing Amazon DSP Seat and have opted-in for the beta via their sales team

Where do I access it?

• Ads Console
• Amazon Ads API

API specific

Previously, registration and account management functionality for Amazon Ads advertiser accounts was only available through the Ads Console. With this launch, Amazon Ads API customers can execute all account management related actions (create, view, update advertiser accounts etc.) for all Amazon ad products and countries via API without the need to visit Ads Console to do so. Now, customers can register advertiser accounts at scale via public API, and they can use the resulting account identifiers to execute campaign management, reporting, billing and user management operations across all countries and ad products (Amazon DSP, Sponsored ads). Below is the list of new APIs launched:

• POST /adsApi/v1/create/advertiserAccounts - Register one or multiple advertiser accounts by providing business details or importing them from a selling account token
• POST /adsApi/v1/query/advertiserAccounts - Fetch account details/attributes (such as business/billing details, selling accounts, alternate identifiers for public APIs etc.) for a given advertiser account, a group of advertiser accounts, or all advertiser accounts that a given user has access to
• POST/adsApi/v1/update/advertiserAccounts - Programmatically update account details/attributes for advertiser account(s)
• POST/adsApi/v1/query/sellingAccounts - Fetch all Amazon retail selling account (e.g. Seller, Vendor, Author, KDP etc.) that a given user has access to, so that the resulting encrypted selling account token can be used to register an associated advertiser account.