View More Ads

View More Ads (VMA) is a way for users to re-engage with products and brands that they’ve seen on their Fire tablet wake screen.

Experience Overview

Customers navigate to the View More Ads experience by swiping right on the lock screen. Here, they will find a carousel of ad creatives that have run on their device. Tapping on any of the creatives links to the click-through destination of the original ad creative: an Amazon shopping page (products, movies, apps, etc.) or a full-screen interactive experience (Custom Landing Page, Click to full-screen video, or tablet-optimized external URL).

Creative specifications

Devices re-use wake screen assets for this placement; no additional assets are needed.

North America
  • CA
  • MX
  • US
  • DE
  • ES
  • FR
  • IT
  • UK
Middle East
  • UAE
Asia Pacific
  • AU
  • IN
  • JP