Interactive Wake Screens

Interactive Wake screen ads on Fire tablet allow shoppers to interact with an ad to explore unique features, benefits, or experiences tied to the product being advertised. By providing a hands-on experience, advertisers can reveal unique product aspects and delight customers through various interactive components such as changing color/message, product demos, etc. on the the Fire tablet wake screen.

Experience Overview

Key features of an Interactive wake screen:

  • Background video: an animated background (10 seconds maximum) that tells a sequential story
  • Breakpoint: a point in the ad experience where the background video pauses and waits for user interaction. Each creative may include up to 3 breakpoints.
  • Hotspot: a transparent area on the wake screen where the user can tap to continue the experience.
  • Indicator animation: an animation that appears on the wake screen during the breakpoint, which indicates to the user where they can interact to continue the experience

Creative Specifications

Interactive wake screen executions require a background video and call-to-action button.

AssetDimensionsMax. File WeightFormatMin. Font Size (US/EU)Min. Font Size (US/EU)
Backgrounds1200x1920px (P) and 1920x1200px (L)3500kbMP4 or MOV32pt28pt
Buttons1200x1920px (P) and 1920x1200px (L)3500kbPNG-2432pt28pt
  • Assets must be created for both landscape and portrait orientations.
  • Button assets should be the size of the full screen (with a majority of the asset being transparent), not cropped to the dimensions of the visible button.

The background video should adhere to the specifications outlined below.

Video Asset
FormatH.264/MP4
Frames per second24fps
Max. video length10 seconds
AudioNone; background videos may not contain audio
  • Animation cannot be delayed. It must start immediately within the first frames of the video
  • Ad headline, supporting copy, call-to-action, and product image (if applicable) must be visible in the first frame and throughout the entire video.
  • Ad text and advertiser logo cannot move, fade, rotate, or stretch. Other minor effects may be applied.
  • Indicator animation should not be burned into the background video; if included, this should be a separate sprite sheet asset. See below for specifications.
Sprite Sheet Asset
FormatPNG
Frame rate24fps
LoopingFirst and last frames should be the same; this allows the animation to seamlessly loop
File dimensions2000x2000px maximum

For additional requirements around wake screen and call-to-action assets, please refer to the Creative Standards page here.

Locales

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG

Related Policies

Amazon Ads Guidelines and Acceptance Policies

Amazon brand usage guidelines

Lead times

Compatible Features

Not compatible with Dual CTA, Amazon video ads, or Panels.

Asset Checklist

  • Campaign copy
  • Click through URL (if applicable)
  • Logo(s) in vector format (.EPS or .AI)
  • Campaign fonts
  • Brand guidelines
  • High quality imagery
    • Approved legal rights for tablet usage
    • 1920x1200 and 1200x1920 minimum size
    • Layered Photoshop file format (.PSD )
  • High quality video (if applicable)
    • 1280x720 minimum size
    • .mov or .mp4
  • Additional related design examples for visual reference

Photoshop Templates

Download templates (.zip)