Static Wake Screens

Experience Overview

When a customer turns on their Fire device, they are presented with a full-screen, high-quality image with a call-to-action button. Tapping on the call-to-action button unlocks their device and opens an Amazon shopping page (products, movies, apps, etc.) or a full-screen interactive experience (Custom Landing Page, Click to full-screen video, or tablet-optimized external URL).

Creative Standards

Static wake screens should be balanced, simple, respectful, and smart. Learn more about Fire tablet Creative Standards here.

Creative Specifications

Static wake screen executions require a background image and call-to-action button.

Asset Dimensions Max. File Weight Format Min. Font Size (US/EU) Min. Font Size (JP)
Backgrounds 1200x1920px (P) and 1920x1200px (L) 3500kb JPG 32pt 28pt
Buttons 1200x1920px (P) and 1920x1200px (L) 3500kb PNG-24 32pt 28pt
  • Assets must be created for both landscape and portrait orientations.
  • Button assets should be the size of the full screen (with a majority of the asset being transparent), not cropped to the dimensions of the visible button.
  • Unlock and CTA sliders are added during production and should not be included in the assets.

For additional requirements around wake screen and call-to-action assets, please refer to the Creative Standards page here.

Asset Checklist
  • Campaign copy
  • Click through URL (if applicable)
  • Logo(s) in vector format (.EPS or .AI)
  • Campaign fonts
  • Brand guidelines
  • High quality imagery
    • Approved legal rights for tablet usage
    • 1920x1200 and 1200x1920 minimum size
    • Layered Photoshop file format (.PSD )
  • Additional related design examples for visual reference
Photoshop Templates