Non-Standard Media

In addition to supporting standard ad units, Amazon.com offers a variety of unique ad products that are closely integrated with the shopping experience.

Amazon Video Ads

Amazon Video Ads allow advertisers to effectively reach Amazon customers with targeted video on Amazon’s websites and mobile apps, across phone, tablet, and desktop placements.

Billboard Below The Fold (BTF)

The Billboard Below The Fold (BTF) ad is a billboard sized display ad that runs on the Amazon Home Page and Amazon Detail Pages. Advertisers can reach a large, targeted audience, driving product awareness and consideration.

Daily Deals Site Stripe

The Daily Deals Site Stripe is an opportunity to reach deal-savvy customers, who are actively shopping for special offers on Amazon.com and Woot.com.

Marquee Ads

The Amazon Marquee Ad Unit is a custom placement located in the top right section of Amazon pages above the global navigation links. It is sold to run on the Home Page, Sitewide on every Amazon page, or on specific Amazon pages such as detail pages.

Offer Listings Stripe

The Offer Listings Stripe is a custom placement located just below the Global Navigation Bar on the Offer Listings page, which focuses on offering additional buying options to customers.

Seller Central Ads

Seller Central Login Page Rectangle
A truly unique, high-impact ad unit that dynamically increases in width as the size of the screen increases. One of Amazon’s largest ad units, this placement is sure to capture small business owners’ attentions as they login to seller central.

Seller Central Home Page Rectangle
A prime location on the Seller Central entry page which serves as the seller’s dashboard where he/she can pull key business information.

Seller Central Application Pages Button
This high-profile placement is targeted to merchants as they perform core business activities including managing inventory, orders, products or payments.

Video in search offers advertisers a content-rich medium in which to make a direct connection with Amazon customers through videos in mobile search results. These ads are shown below the fold in the search results for select keywords that are relevant to your product. Customers can click through to the detail page for the product being advertised or to your Store or other landing page on Amazon. Video in search is currently in beta, not available for off-site placement, and is only available on iOS.