Sponsored Display enables you to quickly—in just a few clicks–set up display campaigns that run both on and off Amazon*. Simply select your audience, set your bid and daily budget, choose your products to advertise, and create your campaign. Ad creatives are automatically generated with the same familiar features as sponsored ads, including a product image, pricing, badging, star rating, and Shop now button that links back to your product detail page, making it easy for customers to browse or buy**.
Sponsored Display uses automation and machine learning to optimize your campaigns. Bids automatically adjust based on likelihood of conversion, while still allowing you to change your bid or pause your campaign. From the list of products you add to your campaign, the Sponsored Display Views strategy also dynamically promotes the most relevant ASIN that has the highest chance of conversion.