Posts (beta)

Use curated photos to inspire shoppers to engage with your brand and products on Amazon.

Overview

Posts is a new browse and discovery experience on Amazon focused on brand-shopping. Posts help shoppers discover new products and see what’s new from brands by browsing feeds of brand-curated content. Posts link to product detail pages, making each post in a feed shoppable, and each post includes category tags so shoppers can continue exploring posts in related categories.

Why should brands participate?

  1. Differentiate Your Brand: Posts enables you to publish the brand and product-focused content you’re already sharing on social media with shoppers on Amazon.
  2. Metrics: Brands will have access to engagement metrics, including views, clicks, and clickthrough rates.
  3. Free: Best of all, Posts is currently free to participate in.

How Posts work

Discovery

Carousels for participating brands can be found on detail pages for their products, and related products. Tapping on a post takes shoppers into a feed.

Browsing

Customers can continue to browse feeds of related posts, and pivot to browse feeds of posts for products in related categories.

Shopping

Posts are instantly shoppable, shoppers simply tap “show products” to learn more and visit the product detail page.

How often should I post?

We encourage brands to publish posts with the same frequency they do on social media. Brands can publish multiple posts for the same product or across a wide range of products. Posts is currently available in the US on the Amazon mobile shopping app (iOS and Android) and on mobile web.

What type of content should I post?

Posts are a new format on Amazon. Though posts generally focus on product and brand content, we encourage brands to experiment with various types of content to learn what engages customers. To get started quickly, consider repurposing product-focused content that your brand has previously shared on social media.

Where will my posts show up?

Today, posts can be accessed on participating brands detail pages, detail pages for related brands, feeds for related posts, and category-based feeds.

Anatomy of a post

Today, posts can be accessed on participating brands detail pages, detail pages for related brands, feeds for related posts, and category-based feeds.

  • Profile banner. Displays the name and logo of the brand.
  • Custom Image. Brand-provided images demonstrate product features and help brands tell their story on Amazon.
  • “Show product” icon. Tapping on this link will hide or reveal a product card that shows details like price, star rating, and Prime eligibility for the product featured in the post.
  • Caption text. Custom captions help brands highlight product features, emphasize branding, and communicate a call to action.
  • Category tags. Amazon will auto-tag your posts with relevant product categories. Tapping on a category tag takes shoppers into a vertical feed of posts relevant to that category.

Content specifications

Profile name. Must be the registered name of your brand. This field is CaSE SeNsiTIVE.

Profile logo. The profile logo must be the registered brand logo or social media icon that identifies your brand. Profile logos cannot be product or lifestyle images. The profile logo must be a 1x1 square image, no smaller than 640x640 pixels. This logo will be cropped and displayed in a circular format, so the full 1:1 area of the image will not be displayed. Because of this, it is important that all text and imagery intended for the final logo be displayed within the “safe area” of the image. You can download our safe area guide for use in graphics editor to evaluate compliance. Your final profile image must not include the safe area guide as part of the image.

File Format: JPG or PNG
Display Aspect Ratio: 1x1
Resolution: 640x640 pixels or larger
Color Format: RGB
Maximum File size: 100MB

Posts image. Posts supports images in common display aspect ratios (e.g. 1x1, 16x9, 4x3) in feeds, however images will be center-cropped to square image format (1x1) when displayed in carousels on detail pages. You will be able to preview what the image will look when displayed to customers prior to publishing.

File Format: JPG or PNG
Display Aspect Ratio: 1x1, 16x9, 4x3
Resolution: 640x640 pixels or larger
Color Format: RGB
Maximum File size: 100MB

Caption text. The caption text for a post can include up to 2,200 characters, however only the first two lines of the caption will be displayed by default (the amount of content displayed will vary based on the screen size of the device). For captions which exceed this length, only the first two lines will be displayed by default, but users will be able to tap on the caption to read the full text.

How to get started

To participate in Posts beta you must be a vendor on Amazon (US) and have a Store.

1

Visit posts.amazon.com and sign-in using your advertising console credentials

2

Create your profile by verifying your brand name and uploading your brand’s logo

3

Start creating posts by uploading images, writing captions, and tagging related products

Frequently asked questions

How do I choose where my posts will be displayed?

Our systems will automatically place your posts in relevant feeds and on detail pages for your products and related products. There is no need for you to specify where your posts will be displayed.

How can I grant my social media team permission to publish posts for my brand?

You can grant permissions to new users from the User Management section of Ad Console. These users will inherit the ability to create posts for your brand. Once a user has accepted your invitation, they will be able to log-in and create Posts for your brand at https://posts.amazon.com/.

How many posts can I create?

There is no limit to the number of posts you can create. We will display your posts in feeds and on detail pages based on relevance and customer engagement. We encourage brands to upload content with the same frequency they do on social media.

How can I measure the performance of my Posts?

You can review metrics for viewable impressions, clicks, and clickthrough rates for each of your posts from https://posts.amazon.com/

I tried to navigate to Posts and it didn’t work, what can I do to get started?
  • Posts is currently only available to vendors in the US, so please check to see whether your brand’s Store is associated with your brand’s vendor account in Ad-Console.
  • You may not have access to the account that is associated with your brand’s Store, if you don’t have access then you can request an invite from your account admin, and they can find an invite user button in the user management section in Ad-Console.
  • If you receive a message that your brand’s byline on detail pages is not linked to your store, please reach out to your Amazon Advertising point of contact, or email us at posts-support@amazon.com.
I have a question that’s not answered here. Who should I reach out to in order to learn more?

Please reach out to your Amazon Advertising representative to learn more. Don’t have an account executive? Start here.