Setting up your keyword targeting in sponsored ads

In this introduction to getting started with Amazon Ads, we'll cover how sponsored ads can help Amazon customers discover and purchase your products.

Learn how to prepare for advertising and help enhance your current performance with these three short videos.

Simple truth: Getting the most out of your ad investment starts with your products. Here, you’ll learn how to choose products for your ads that have the highest chance of engaging customers. To help you set the right strategy for your products, we’ll introduce you to the ins and outs of keywords – one of the targeting methods available within Sponsored Products and Sponsored Brands campaigns. We will show you what they are and how to use them to help refine your strategy. We will have a look at the different keyword match types available for your sponsored ads campaigns, and show you how to use negative keyword targeting to help refine your strategy.

4 essential for advertising products

  1. Make sure your products are set up for your success
  2. Make sure you have clear goals for each product
  3. Make sure to consider pricing
  4. Make sure to adapt your product strategy to each ad solution

How to find keywords

  1. Leverage Sponsored Products automatic campaign
  2. Be specific
  3. Protect your brand
  4. Go organic