Simple truth: Getting the most out of your ad investment starts with your products. Here, you’ll learn how to choose products for your ads that have the highest chance of engaging customers. To help you set the right strategy for your products, we’ll introduce you to the ins and outs of keywords – one of the targeting methods available within Sponsored Products and Sponsored Brands campaigns. We will show you what they are and how to use them to help refine your strategy. We will have a look at the different keyword match types available for your sponsored ads campaigns, and show you how to use negative keyword targeting to help refine your strategy.