Health and Wellness products shopping habits on Amazon

Discover insights and trends in the Health and Wellness products category in the Amazon store. Learn how to reach and engage entertainment audiences based on Amazon shopping patterns.

The path a buyer takes from the first time they hear of a product to the time they are driven to purchase can be a long, intricate process. Understanding where consumers are at in their journey can help brands deliver ads to shoppers at the right time and place. Here, we reveal findings from 1000 surveyed health and wellness buyers on Amazon.com, so advertisers can better understand how and when to advertise to prospective buyers.