Volvo Cars and Amazon Ads create cinematic docuseries

This year, Volvo Cars brought big-screen storytelling into living rooms nationwide with their new docuseries, The Family Car: An American Love Story. First debuting November 7 on Fire TV, Amazon.com, and YouTube, the four-episode series concluded on December 12 with a special feature film streaming on Prime Video.

Developed in collaboration with Amazon Ads Brand Innovation Lab, the series explores the powerful bond between people, their families, and their Volvos, redefining what the value of a family car means.

Directed by Emmy winner Chris Wilcha (Park Pictures), the series pairs stunning visuals with powerful stories—including four episodes spotlighting Volvo owners and their families in New York (Photographer Gus Powell), Florida (Music producer Jahphet Landis), Maine (Chef and author Erin French), and California (Acclaimed actor Adam Scott).

"Using Amazon's unique ability to weave stories across channels, we're showing how one brand has been part of America's most meaningful moments for seven decades—and continues to shape how families connect," says Kate McCagg, Global Head of Amazon Ads Brand Innovation Lab.

The Family Car: An American Love Story

Bringing brand values to life through storytelling

Beyond focusing on vehicles, this collaboration underscores Volvo Cars' dedication to their values of togetherness, nostalgia, and human connection, as seen through their drivers and the moments their families share while in their Volvo cars, unleashing a new era of branded entertainment.

"The Family Car: An American Love Story captures what Volvo Cars has always been about—creating meaningful moments of connection," says Janique Helson, Head of Brand Marketing, Content & Creative Services at Volvo Car USA. "These are real stories from real Volvo owners about the experiences that matter most. We're proud to share them through our collaboration with Amazon Ads."

The campaign owes its elegance and cinematic vision to the collaboration of distinguished talents: director Chris Wilcha (Flipside) and cinematographer Igor Martinović (House of Cards, Black Rabbit).

Leveraging Amazon's unique entertainment canvas

The collaboration showcases how brands can leverage Amazon's diverse entertainment channels to tell richer, more immersive stories. By utilizing Fire TV, Amazon.com, and culminating with Prime Video, Volvo Cars creates multiple touchpoints for audience engagement.

The docuseries represents a sophisticated approach to branded content, moving beyond traditional advertising to create entertainment that resonates with audiences while authentically showcasing brand values. Through Amazon Ads streaming TV solutions, brands can reach audiences where they're most engaged.

For more information about Volvo Cars’ vision and campaign, please visit amazon.com/volvocarsusa.