- Improve responsiveness
Make sure your digital advertising executions both adapt with the browser and optimize for a mobile environment.
- Implement good design principles
Good ad design principles—such as a clear visual hierarchy or appropriate white space—can go a long way to improve viewability. Paired with high-quality content, good design can make an ad more engaging and information more digestible for users.
- Optimize ad layout, size, and length
There are a few key best practices for the actual execution of your ad, including optimal layouts, sizes, and lengths. First, vertical layouts are preferable to horizontal layouts. In addition, the dimensions of your ad execution should be optimized to the following industry best practice sizing options: 120x240, 240x400, or 160x600.
And, as mentioned, these layouts and sizes should be suited for a response environment—so consider that vertical sizes like 120×140, 240×400, 160×160, and 120×600 are best suited for mobile.
Finally, aim for your ad to be as short as possible. More concise, crisp ads in terms of copy or time can help attract more attention. These kinds of optimizations are key to increased viewability.
- Increase loading speed
Optimizing the loading speed ensures that users are able to fully view the ad before they navigate away from a web page. You can help increase your ad’s loading speed by reducing asset loading time, or removing unnecessary tags.
- Try an interactive ad format
More rich media formats have historically been prone to higher viewability rates. Consider revamping your current static assets to tap into this trend.