Introducing Media Rating Council’s viewability standard in attribution
As part of our ongoing efforts to provide advertisers with better and more actionable reporting, we have changed our approach for view-through conversion attribution to use the Media Rating Council's (MRC) viewability standard.
Effective January 1, 2019, only viewable impressions based on the MRC standard (50% of pixels in view for at least 1 second) are eligible to be credited towards a conversion. With advertisers continuing to adopt the MRC standard, this change will enable straightforward evaluation of campaign results.
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